Web Copywriter & Content Strategist, Plaid
$102.6-141.5k
Infrastructure and APIs for FinTech
Open for applications
Infrastructure and APIs for FinTech
1001+ employees
Open for applications
$102.6-141.5k
1001+ employees
Company mission
Plaid's mission is to unlock financial freedom for everyone.
Role
Who you are
- As a core member of our in-house creative agency, we’re looking for a writer with 4-6 years experience, who . .
- Loves learning about different audiences, then tweaking the tone to match the audience
- Has experience telling product stories in human ways, whether through email campaigns, writing websites, crafting blog posts or resource articles
- Has worked with technical products or enjoys taking difficult concepts and simplifying them into clear, concise statements
- Strong storyteller, able to present and sell confidently to leadership and stakeholders, take in candid feedback, and ask thoughtful follow-up questions on the spot
- Is design’s best friend–happy to work collaboratively and discuss projects, then tackle problems together
- Is comfortable supporting product strategy and generating content strategy based on value propositions, then translating the value propositions for the correct audience
- Has worked with SEO teams
- Is a total grammar nerd 🤓
- Experience in financial services and/or B2B marketing is a plus. If coming from a B2B background, experience with B2C is also beneficial
What the job involves
- Our Creative/Brand team is growing, and we're looking for a web copywriter to help us scale
- You’ll not only help us craft a story through the site, but also break down our products into understandable benefits and use-cases for a diverse audience, from the developers powering the next big thing to the enterprises rethinking the future of finance
- Partner with design, marketing and product teams to create and write copy that resonates for Plaid’s diverse audiences
- Seek out information from our PMM team, helping the team align and translating value propositions into a more conversational tone, based on our audience
- Collaborate with the design and web teams on content strategy while building new pages
- Upholding Plaid’s brand voice guidelines across all touchpoints
- Collaborate with designers and other copywriters to ensure the big, conceptual ideas behind the brand are clear in both visuals and copy
Our take
Plaid builds infrastructure that allows a consumer to interact with their bank account on the web through a number of third-party applications, like Venmo, Robinhood, Coinbase, Acorns and LendingClub.
Plaid has integrated with 12,000 financial institutions in the US, Canada, the UK and Europe. About a quarter of people living in North America with bank accounts have linked with Plaid through at least one of the hundreds of apps that leverage Plaid’s application program interfaces (APIs). The platform allows companies to create financial services applications without having to hire their own team of engineers to build out a tool that connects apps to its users’ bank accounts.
This is very valuable in a world where there are increasing number of fintechs, so the demand for Plaid's services are only going to grow. Despite its strong position, it has not been immune to the difficult global economic situtation and was forced to restructure at the end of 2022, laying off some of its workforce. However it is still experiencing growth and is well-positioned to weather the current economic uncertainty.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2021
$425m
SERIES D
Dec 2018
$250m
SERIES C
Total funding: $734.3m
Company benefits
- Monthly wellness stipend (gym on us)
- We offer breakfast, lunch, and dinner to keep you well-fed and healthy (when working from the office)
- From medical, life, dental and pension schemes, we’re here to support your physical, mental, and financial wellbeing
- We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids
- Every Plaid is in control of their career development with our learning stipends, tools, and trainings
- We give Plaids the freedom and flexibility to choose where they work - whether that is in a Plaid office, at home in any supported location, or a mix of both!
- Two weeks of synchronous, company-wide vacation
- We want to make sure you have time to meet your personal needs with unlimited PTO
Company HQ
SoMa, San Francisco, CA
Leadership
Zach Perret
(CEO)He was a Consultant at Bain and previously a Research Fellow and Trustee at Duke before co-founding Plaid
William Hockey
(Board Director)He was previously an associate at Bain and has since moved on from Plaid to become Co-CEO at Column
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