Marketing Manager, Lumiform
2.000 € to 4.000 € / month
Inspection & audit app
Be an early applicant
Inspection & audit app
21-100 employees
Be an early applicant
2.000 € to 4.000 € / month
21-100 employees
Company mission
To enable businesses to exceed their promises in terms of quality, and make workplaces safe.
Role
Who you are
- Hungry and hands-on: You get moving without a perfect brief, and you would rather ship and improve than plan forever
- AI-native: You have an above-average grasp of LLMs (Claude, GPT, Gemini), know how to prompt well, and use AI to research, write and scale your outreach
- A sharp writer in English (Bonus: German): You can write a pitch, a review reply or an outreach email that people actually answer
- A fast learner: You pick up new tools and topics in weeks, not months, and troubleshoot on your own first
- Resourceful and organized: You keep many small outreach threads, follow-ups and listings moving in parallel without dropping the ball
- You might have one or two years in marketing, or you might be switching in and can already show you get things done. If you have the hunger but not every line on the list, apply anyway. Bonus points for any experience in PR, SEO, link building, content or community work, familiarity with tools like Ahrefs or Semrush, or HubSpot
What the job involves
- Ask ChatGPT, Claude, Gemini which software is best for inspections and audits. Whatever it answers was infuenced off our website, on review sites, in trade media, in the sources AI has learned to trust. Your job is to make that answer Lumiform
- That fight is won off-page, and right now it is wide open. It is also one of Lumiform's biggest growth bets for the year ahead. We want one dedicated, hungry person to own it end to end. That could be you
- For us, this is a whole, new channel, and you build it from scratch. You will make Lumiform the name that gets cited, listed and recommended everywhere buyers and AI answer engines look. Some days that is pitching a data backed benchmark report to a trade journalist. Some days it is getting us into a "best inspection software" roundup, running a review campaign on G2/Capterra, or landing us in the right industry association. It is hands-on, high-output work, and you will see the impact fast
- Citations for AI answer engines: Analyze which sources LLMs cite for our must-win topics, then get Lumiform into those listicles, roundups and comparison articles
- Review strategy and management: Own our presence on G2, Capterra, the App Store and Play Store, from running review campaigns to replying to reviews in line with our positioning
- Digital PR and media outreach: Pitch our benchmark reports, ROI calculators and data stories to trade media, industry publications and journalists, and turn those relationships into coverage and citations. This is our biggest authority bet, and it is yours to drive
- Directories, associations and marketplaces: Get Lumiform listed and active where our buyers and partners look, from industry associations to integration marketplaces like SAP and Zapier
- Communities and forums: Build a genuine, non-spammy presence in places like Reddit and other communities where our topics get discussed
- Entity and profile consistency: Keep Lumiform's name, description and core facts identical across every public profile, so every source and every AI system tells the same story about us
- Measurement: Track citations, backlinks, referral traffic and share of voice, and report clearly on what is actually working
- You own a channel from scratch, not a task list handed down to you
- You work directly with the founders on their most important marketing bet (be excited about the speed, detail orientation and ownership that comes with it)
- You become an expert in off-page AEO, a discipline most marketers cannot even name yet. Get good at it now and you are years ahead of the market
- You get the autonomy to test, ship, and be judged on results rather than hours
Application process
- Interview with HR (30 minutes)
- Interview with our Marketing Lead (30 minutes)
- Reference call (as a final step we speak with a reference of yours) and founder interview
Our take
As the world of work changes, with flexibility and home working options increasingly becoming the norm, many employees are now viewing telecommuting as a non-negotiable option when it comes to working. While this new mode of working has a plethora of benefits, not just for the employees but their employers too, it still has its drawbacks and is one that is not easily manageable.
Berlin-based Lumiform has developed a mobile and desktop app that aims to take on this challenge. By digitising and automating the workflows of deskless teams across a variety of sectors and industries around the world, in turn making deskless management operations seamless and easy.
While the number of startups focused on making the lives of deskless workers easier has risen considerably in recent years, this hasn't slowed Lumiform down - it's already secured over 30,000 organisations across 188 countries. It has held several successful investment rounds and plans to use the capital to further drive product development and global expansion efforts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2022
$7.4m
SERIES A
Apr 2019
$1.7m
SEED
Total funding: $9.1m
Company benefits
- Flexible working hours and home office opportunities
- A beautiful and bright office in the heart of Berlin where we have fresh fruits, free drinks, good coffee, and several cafés and restaurants of almost every origin close by.
- Annual meet-up in Berlin for a week (THE Lumi-Week) with all employees where we have workshops, team events, drinks, delicious food, and good talks
- Regular team events and 'Friyay' drinks
- We care about your personal & professional development. You will receive an annual learning budget for books, courses, conferences, etc.; some hours per week are reserved for learning new skills
- The Urban Sports Club or Hrmony membership, your choice
- Corporate discounts for sustainable brands with FutureBens
Company HQ
Prenzlauer Berg, Berlin, Germany
Leadership
Lukas Blasberg
(Co-Founder & Co-CEO)Previously the co-founder of Grüne Weinbox. Also, an experienced Business Development Manager having worked at Talon.One.
Philip Roelen-Blasberg
(Co-Founder & Co-CEO)Previously co-founded Grüne Weinbox alongside Lukas. Also worked as a Project Manager at Videobeat Networks and as a Venture Architect at etventure.
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