Senior Demand Generation Manager, Clio

• You are a seasoned B2B marketer with a proven track record of strategizing and executing data-driven marketing programs that achieve ambitious targets for the enterprise segment
• You understand that marketing to large, complex organizations is a long-term, relationship-based endeavor
• You are known for your communication and collaboration skills, able to work cross-functionally to execute world-class programs
• You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities and are not afraid of a challenge
• 7+ years of experience in a B2B SaaS, demand generation-focused marketing organization
• Proven success in executing enterprise go-to-market (GTM) strategies
• Experience managing campaigns for long, complex sales cycles with multiple stakeholders (e.g., legal, IT, procurement, security)
• Excellent analytical skills and deep experience measuring data-driven marketing programs
• Strong communication, project management, and writing skills, with an ability to translate technical value into business impact
• Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders

Desirable

• We are currently seeking a Senior Demand Generation Manager to join our newly formed Enterprise Marketing team in Toronto or the US East coast
• This role is a critical part of the team focused on penetrating and expanding within the largest and most complex buyers in the legal space. You will be a key player in developing and executing scalable programs to drive pipeline generation and shaping a trusted AI-powered LegalTech brand
• This is a highly collaborative role where you will work in lockstep with the Senior Director of Enterprise Marketing, enterprise sales, and the senior leadership team to shape the future of our upmarket brand and strategy
• Strategy & Execution: Partner with the Senior Director of Enterprise Marketing to develop and execute the comprehensive demand generation strategy for the enterprise segment, directly aligning with Clio’s revenue targets
• Campaign Development: Build and execute integrated campaigns to drive top-of-funnel awareness and Marketing Qualified Leads (MQLs) from enterprise accounts
• Account-Based Marketing: Launch and scale Account-Based Marketing (ABM) and intent-based programs targeting key industries and segments within the legal space
• Channel Optimization: Optimize paid, content, and partner marketing channels for longer enterprise sales cycles
• Funnel Analysis & Reporting: Analyze all aspects of the enterprise marketing funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities. Collaborate with Sales and RevOps to measure marketing’s impact and report on performance
• Sales Partnership: Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals