Marketing Campaign Manager, Endor Labs
Office located in Palo Alto, CA
Dependency lifecycle management
Be an early applicant
Dependency lifecycle management
21-100 employees
Be an early applicant
Office located in Palo Alto, CA
21-100 employees
Company mission
To deliver the impossible - create secure software supply chains that actually make developers more productive, rather than drowning in useless alerts.
Role
Who you are
- You are a highly motivated and versatile Demand Generation Manager with a strong background in media buying, account-based marketing (ABM), and campaign management
- You thrive as a strong generalist, capable of owning end-to-end campaigns while also being willing to roll up your sleeves and assist with a wide range of tasks as needed
- You have experience with LinkedIn, Reddit, search engine, and programmatic media buying, along with a solid understanding of HubSpot and a background in the cybersecurity industry
- 4+ years of experience in demand generation, media buying, and ABM strategies
- Proven experience with LinkedIn, Reddit, and search engine marketing
- Strong generalist marketing background, comfortable owning campaigns but also flexible in supporting other areas as needed
- Expertise in HubSpot and marketing automation tools
- Strong analytics and reporting skills, with the ability to measure the success of ABM campaigns and adjust strategies based on data insights
- Experience in the cybersecurity industry is required; AppSec experience is preferred
- Strong analytical and problem-solving skills with the ability to interpret data and adjust campaigns accordingly
- Excellent communication and project management skills
What the job involves
- Develop, manage, and optimize ABM campaigns across multiple channels, including LinkedIn, Reddit, search, and programmatic media, ensuring targeted engagement and conversion
- Own the entire campaign lifecycle, from initial concept and execution to tracking performance, optimization, and detailed reporting
- Collaborate closely with design, product marketing, and other marketing teams to ensure alignment and the successful execution of campaigns
- Work in partnership with sales and sales development teams to create 1:1 and 1:Few ABM campaigns. Develop a repeatable process for breaking in to new target accounts
- Utilize HubSpot to manage marketing automation workflows, audience segmentation, and campaign reporting
- Provide support for various marketing operations and ad-hoc projects, ensuring seamless cross-functional collaboration across departments
- Advise the demand generation team on strategies to improve conversion rates and actively contribute to A/B testing for web performance and campaign effectiveness
- Continuously optimize campaigns by refining creative assets, messaging, and targeting strategies to drive consistent improvement
- Stay informed on the latest industry trends and best practices, with a particular focus on cybersecurity and Application Security (AppSec), to maintain cutting-edge campaign strategies
Our take
Endor Labs is a startup specializing in software supply chain security, with a Dependency Lifecycle Management platform designed to bolster the security of open-source software. Its unique approach to identifying critical vulnerabilities and leading indicators of risk within open-source software components aids developers and solution builders in safeguarding against software chain attacks.
Leveraging advanced graph analysis, its innovative DLM platform not only detects vulnerabilities but also identifies the depth of dependencies within applications. A notable feature is DroidGPT, an AI tool integrating OpenAI's ChatGPT to simplify the identification of secure versions of open-source packages.
With a successful Series A funding round under its belt, Endor Labs is poised for growth. This influx of capital will fuel the expansion of its workforce and bolster its technical capabilities and market outreach. As cyber security concerns oom large, Endor Labs remains steadfast in its mission to meet the escalating demand for secure software development. In doing so, it promises to leave a lasting imprint on the industry through its innovative approaches and solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
142% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2023
$70m
SERIES A
Oct 2022
$25m
SEED
Total funding: $95m
Company benefits
- Comprehensive benefits package
- 401(k) plan to help you invest in your future
- Flexible PTO to support work-life balance
- Opportunities for co-working and team meetups to foster collaboration
- A dog-friendly office environment for our pet-loving team members
- Remote work with flexible co-working and team meetup opportunities
- Home office and internet stipend
Company HQ
Downtown North, Palo Alto, CA
Articles
Leadership
Varun Badhwar
(CEO)Graduated from the University of Southern California with a BS in Computer Science. Founder and former CEO of RedLock (acquired by Palo Alto Networks). Also co-founded CipherCloud where they served as the VP of Products & Field Operations.
Dimitri Stiliadis
(CTO)Graduated from the University of California with a PhD in Computer Engineering. Founder and former CTO of Aporeto (acquired by Palo Alto Networks). Also co-founded Nuage Networks where they served as the CTO.
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