Demand Generation Manager, HiHello

• You should be a craftsperson at heart. You've spent years at an agency learning how to run demand programs across many different companies, and ideally you've taken that craft in-house too
• You know how to sell into marketing because you've done it; you've spoken their language, sat across from CMOs and VPs of Marketing, and built campaigns that actually moved them
• You thrive in a fast-paced environment where priorities shift to meet what the market is telling us. You're comfortable on a remote team
• 5+ years in B2B demand generation, with meaningful agency time running demand programs across multiple companies
• Deep experience marketing to marketing buyers, like CMOs, VPs of Marketing, and the teams around them. Ideally for a martech or marketing-adjacent product
• Real understanding of the enterprise B2B sales motion: long cycles, multi-threaded buying committees, account-level targeting, sales partnership
• Hands-on craft across outbound campaigns, paid social (LinkedIn especially), paid search, and content syndication
• A track record of building campaigns that sourced or influenced real enterprise pipeline, not just MQLs or impressions
• Strong written and verbal communication, with the editorial judgment to know what to say and what to leave out
• Self-starter energy with a collaborative streak
• Genuine interest in marketing, brand, and how companies show up in the world

Desirable

• We're hiring a Demand Generation Manager to take our content, our positioning, and our point of view and turn it all into campaigns that drive enterprise pipeline
• This role runs demand gen campaigns across channels - outbound, paid media that drives inbound, social, and whatever else earns its place in the mix. You'll also build out a meaningful social strategy from the ground up
• Outbound campaigns: You build the air cover, the sequences, the targeting, and the content that turn our outbound motion from a cold ask into a warm follow-up. You partner with sales to make sure campaigns connect to the accounts and personas they're working
• Paid media that drives inbound: Paid social with LinkedIn as the centerpiece, paid search, syndication, sponsored content, review sites, and any other channel worth testing. You decide what's worth spending on, you build the creative briefs, and you prove what works
• Social strategy: Build a meaningful enterprise social program for HiHello. Organic presence, executive thought leadership, the rhythm and the content engine that makes it real. You will design this from the ground up
• Content distribution and amplification: We have a lot of content — thought leadership, case studies, video, frameworks, and more on the way. Your job is to make sure it gets seen. You distribute and amplify across every channel that earns its place
• Strategic partnership: You shape strategy alongside GTM leadership. You bring a real point of view on what enterprise marketers respond to, what they ignore, and where we should be spending differently
• Voice of the market: You bring patterns back from the channels you run to GTM, content, and product so we keep sharpening the message