Engagement Marketing Lead, Spring Health
Specialty Care
$127.4-165.7k
+ stock options
Personalized mental healthcare
Be an early applicant
Personalized mental healthcare
1001+ employees
Be an early applicant
$127.4-165.7k
+ stock options
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- This Marketer is an autonomous, self-driven contributor that is relentlessly focused on building and scaling unique Marketing strategies that supports both top of funnel member acquisition using both customer and Spring Health owned channels, and builds lifecycle and engagement strategies to support our members’ unique care journey
- They are experiment-focused and data driven, operating as the marketing leader among a focused, high-impact team building new care models
- 8+ years of marketing experience; experience in healthcare and/or employer benefits is a plus
- Full-funnel marketing experience - from acquisition to utilization
- Excellent writing, communication, and presentation skills
- A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
- A focus on progress, not perfection. Comes with grit, resiliency and a get-things-done mindset
- Ability to work autonomously; experience building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc)
- Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
- Exceptional project management skills, particularly in driving campaign and content production
- A passion for mental health with a key focus on always putting our members first
- Flexibility and adaptability when faced with ambiguity or change
- Exploratory mindset with passion for testing and learning to better enable marketing performance growth
- An ability to apply strong business judgment in high-stakes situations
- An obsession with detail
- A strong collaborator, ready to make an immediate impact
- Humble, hungry, and honest
What the job involves
- Spring Health is seeing an Engagement Marketing Lead to support full funnel growth and expansion as we expand our service offerings into exciting new domains to benefit our customers and members
- Be a growth driver by collaborating with cross functional partners including new ventures strategy, product/eng, care operations, and customer success to drive awareness, enrollment and utilization of our fast-expanding offerings
- Deeply understand Covered Life populations (humans with access to Spring Health) that need our unique services - their aspirations, fears, limitations, functional ways of life - and develop acquisition and engagement strategies tailored to meet those populations where they’re at
- Lead marketing and engagement discussions with key partners and customers to co-develop ROI-positive marketing plans
- Build and execute marketing strategies and campaigns that maximize Spring Health owned/operated channels along with the customer’s owned/operated channels
- Draft copy independently and/or with input from central content teams, but focused on testing and learning quickly
- Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health
- Analyze, measure and report on impact of marketing initiatives to core stakeholders and senior leaders on a routine basis. Share insights and make recommendations for explore/expand strategies. Sharing winning strategies and enable scale across the broader marketing and engagement teams
- Work cross-functionally to develop and scale best-in-class marketing materials and campaign assets that build awareness and drive measurable engagement for company wide initiatives, new products/services, and key customer campaigns (asset examples: emails, landing pages, paid media ads, flyers, direct mail,and member testimonials)
- Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar
- What success looks like in this role:
- Drive program enrollment in New Ventures
- Drive program engagement and utilization in New Ventures
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company values
- Members come first
- Move fast to change lives
- Take ownership
- Embrace diverse teams & perspectives
- Science will win
- Candor with care
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Adam Chekroud
(Co-Founder)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
Share this job
View 23 more jobs at Spring Health