Organic Social Media Manager, ButcherBox
$108-130k
+ Annual bonus based on company performance
Meat delivery subscription
Be an early applicant
Meat delivery subscription
201-500 employees
Be an early applicant
$108-130k
+ Annual bonus based on company performance
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- The ideal candidate will have meaningful experience leading managing social organic strategy in a fast-paced eCommerce environment and collaborating across teams and functions to bring brand to life across social channels
- Proven experience in managing social media platforms for a growing eCommerce company
- Strong understanding of social media metrics and analytics tools
- Excellent written and verbal communication skills
- Ability to work cross-functionally and manage multiple projects simultaneously
- Creative mindset with the ability to develop engaging content
- Experience with social media management tools and platforms
What the job involves
- We are seeking a dynamic Manager of Organic Social Media to lead ButcherBox’s efforts across social platforms
- This role requires someone who can pair a creative vision with effective and clear project planning to effectively leverage ButcherBox’s social channels to drive acquisition, engagement and brand building
- In this role, you will play a key role in developing and executing social media strategies to enhance brand awareness, drive traffic, and increase engagement across our digital channels
- We are a customer-centric, world-class brand marketing team focused on building brand affinity, relevance, and memorable strategies and tactics to create long-term equity of the ButcherBox brand
- Develop and implement the company's organic social media strategy to align with business goals
- Manage and oversee social media platforms, ensuring consistent and engaging content
- Collaborate with both internal and external resources including marketing, customer service, and product development to build an ongoing calendar for engaging content
- Monitor and analyze social media metrics to measure the effectiveness of campaigns and make data-driven decisions
- Engage with the online community, responding to comments and messages in a timely and professional manner
- Stay up-to-date with social media trends and best practices to continuously improve the company's social media presence
- Manage content calendar and posting schedule across Instagram, Facebook, Twitter, Pinterest, and TikTok, and YouTube
- Stay on top of platform-specific trends and help to facilitate reactive content strategy
- Find creative opportunities to interact with followers and help build our community on social platforms
- Contribute to reporting via the tracking of member sentiment, member trends, and other organic social KPIs
- Provide key insights to the creative team to advise on campaign strategy and organic social best practices
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company values
- Humble: Approach all circumstances with curiosity.
- Accountable: Own your responsibilities & actions
- Member Obsessed: Remember that our customers are an honored guest at our table
- Authentic: Have genuine & inclusive interactions with others
- Relentless Improvement: Make tomorrow better than today
Company HQ
Watertown, MA
Articles
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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