Product Marketing Director, Mezmo
$200-230k
+ Equity
Telemetry data pipeline & log analysis solutions
Be an early applicant
Telemetry data pipeline & log analysis solutions
21-100 employees
Be an early applicant
$200-230k
+ Equity
21-100 employees
Company mission
To make observability data consumable and actionable.
Role
Who you are
- The ideal candidate will be a strategic thinker with a proven ability to translate technical product capabilities into compelling value propositions for our target audience of SREs, developers, and DevOps engineers.
- This individual must also be comfortable with hands-on execution, working collaboratively with product management, sales, and marketing teams to drive adoption and growth
- Bachelor's degree in Marketing, Business, Computer Science, Engineering, or a related field; MBA preferred
- 10+ years of experience in product marketing, with a significant portion in the B2B SaaS space, ideally within observability, DevOps, or data management
- Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market adoption
- Proven ability to translate complex technical concepts into clear and compelling marketing messages that resonate with technical buyers
- Experience developing and executing successful go-to-market strategies and product launches
- Strong content creation skills, with a demonstrated ability to write engaging and informative content for a technical audience
- Strong understanding of SEO principles, best practices, and tools, with demonstrated experience in improving organic search rankings and driving qualified traffic
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively interact with technical and business stakeholders
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
- A data-driven mindset with a focus on measuring and improving the impact of marketing activities
What the job involves
- Mezmo seeks a dynamic and results-oriented Product Marketing Director to lead our product marketing strategy and execution.
- This pivotal role will define and implement the go-to-market strategy for Mezmo's suite of telemetry pipeline and log management solutions.
- Develop and own the overall product marketing strategy aligning with the company's business objectives and target market
- Define and articulate clear and compelling value propositions, messaging, and positioning for Mezmo's products
- Understand the needs and challenges of our target audience (SREs, developers, DevOps engineers) related to log management, telemetry data, observability costs, and incident resolution
- Lead and create compelling marketing content, including website copy, blog posts, white papers, case studies, presentations, and videos that articulate Mezmo’s unique advantages
- Lead and implement product launches and go-to-market activities, ensuring effective communication and adoption of new features and products
- Drive awareness and adoption of Mezmo's free trial, developing campaigns and content to encourage SREs and developers to experience the platform's benefits
- Collaborate closely with the go-to-market teams to develop sales enablement materials and training that effectively communicate the value of Mezmo's products
- Work with the demand generation team to develop and execute campaigns that drive qualified leads for Mezmo's solutions
- Conduct market research and competitive analysis to identify trends, understand customer needs, and inform product strategy and messaging
- Measure and analyze the effectiveness of product marketing initiatives, using data to optimize strategies and improve results
- Conduct keyword research and analysis to identify relevant search terms used by our target audience
- Optimize website content, including product pages, blog posts, and resources, to improve search engine visibility and attract relevant users interested in solutions for log management, telemetry pipelines, data optimization, and cost control
- Monitor and analyze SEO performance using relevant tools (e.g., Google Analytics, Google Search Console) and provide regular reports and recommendations for improvement
Our take
Mezmo, previously LogDNA, is a centralized log management solution that helps modern engineering teams be more productive in a DevOps world. It helps alleviate previous difficulties of log management where developers would be overcharged, struggle with limited retention windows, and face clunky interfaces.
Unlike competitors such as Logstash, Mezmo is praised for its integrative UI which flows with 3rd party solutions so users can receive alerts with other applications like PagerDuty, Slack, or another API. With features including smart parsing and intelligent filters, it offers a sophisticated and comprehensive service, with an ultimate focus on flexibility for developers.
Mezmo serves around 4,000 customers, from hyper-growth startups to Fortune 500 companies and has a strategic partnership with IBM to provide logging services for IBM Cloud. This success and its ongoing innovations positions the company well for a bright future of success in log management solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2021
$50m
SERIES D
Jul 2020
$25m
SERIES C
Total funding: $108.5m
Company benefits
- 100% healthcare coverage for you and your family
- 100% dental coverage for you and your family
- 100% vision coverage for you and your family
- Flexible time off. Work-life balance is valued here and we encourage you to take the opportunity to recharge
- One company-wide mental health day off per month in addition to all nationally recognized holidays
- $600 annual remote work expense reimbursement in addition to hardware setup provided by the company
Company HQ
Cambrian Community, San Jose, CA
Leadership
Tucker Callaway
(CEO)Previously VP of American Sales at Nimsoft, VP of WW Sales at Chef Software and Chief Revenue Officer at Sauce Labs.
Ajay Khanna
(CMO)Previously the CMO at Explorium. They also worked at Reltio as a VP and at Veeva Systems as a Senior Director.
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