Senior Manager of Digital Marketing, HopSkipDrive
$110-135k
+ Equity stock options.
More information about location
Safe youth transportation solution
Job no longer available
Safe youth transportation solution
501-1000 employees
Job no longer available
$110-135k
+ Equity stock options.
More information about location
501-1000 employees
Company mission
To create opportunity for all through mobility.
Role
Who you are
- You see yourself as a full-stack marketer, passionate about running a multi-channel marketing strategy and optimizing performance across platforms. You have a particular passion for blending creativity and data to develop successful marketing strategy, amplifying campaigns across channels, and continually tracking ROI and linking efforts to business results
- 8+ years of marketing experience with experience in brand and B2B paid marketing
- Excellent verbal and written communication skills, and strong prioritization skills
- Ability to thrive in a fast-paced work environment and high capacity for change
- Highly self-motivated, with attention to detail
- Current pulse on digital platforms, tools, and trends in digital marketing, and advertising
- Familiarity with HubSpot, Google Analytics, Iterable, Salesforce, and Tableau
- Knowledge of ad measurement ecosystem (e.g., lift testing, multi-touch attribution, app install measurement, reach/audience) and industry trends
What the job involves
- Execute and iterate on paid media efforts, including paid social campaigns and search engine marketing based on sales goals and brand awareness, while optimizing those efforts to map to our Revenue and brand strategy
- Support the redesign and marketing performance of our website. You will develop dashboards and monitor analytics to enable, and contribute to, strategic discussions about the site’s development. You will support the execution of site updates in partnership with internal and external stakeholders
- Execute on the implementation of a clear marketing measurement strategy for your area of ownership. Collaborate with Sales Ops to understand performance of all marketing channels, paid and unpaid, to gauge impact on all stages of the funnel. You know the importance of measurement and tracking, and can make thoughtful recommendations for your team and others
- Ensure messaging consistency across owned and paid channels, while optimizing messages within each channel
- Collaborate with other Communications and Marketing functions, including DemandGen, Communications/PR, and Product Marketing for comprehensive and cohesive marketing and communications strategy
Our take
Across the US, school transportation is under pressure as driver shortages, budget cuts, and rigid bus routes are making it harder for students to get to school safely and on time. This has opened the door for smaller vehicles and ride-hailing services to step in and support those students who don't fit neatly into traditional routes. HopSkipDrive has grown within this space, offering a flexible alternative that helps schools fill these gaps.
HopSkipDrive connects children with carefully vetted caregivers (often grandparents, nurses or childcare processionals) who then provide reliable rides when buses or public transport falls short. Operating in 17 states and supporting over 10,000 schools, the services has certainly eased commutes for many families.
And now the company is focsued on strenghtening its impact with technology and innovation. With its RouteWise AI platform it helps districts cut costs, improve efficiency and manage driver shortages, all while new safety modules and AI-driven planning tools continue to raise industry standards. With these advancements and a growing network of partners, the company is ready to keep shaping a more flexible futur for school transportation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2022
$37m
SERIES D
Aug 2021
$25m
SERIES C
Total funding: $107m
Company benefits
- Medical, Dental & Vision
- Health Spending Account
- Mental Health Resources
- Employee Assistance Program
- Short- & Long-Term Disability Insurance
- Paid Parental Leave
- 401K Plan
- Company Ownership/Equity
- Medical & Dependent Care FSA
- Travel Insurance
- Supplemental Legal
- Fully Remote Work Option
- Flexible Time Off
- 11 Annual Paid Holidays
- Week Closure at End of Year
- Sick Time Off for You and Family
- Home Internet Reimbursement
- Professional Development & Learning Stipend
- Remote & In-Person Quarterly Team Events
- Internal Rewards & Recognition Program
- Employee Referral Bonuses
Company HQ
Little Tokyo, Los Angeles, CA
Leadership
Joanna McFarland
(Co-Founder & CEO)Former Board Member at the Marketplace Industry Association and LA Tech.org.
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