National Account Executive, La Vie
United Kingdom
3 days a week in office (Central London)
Vegetable meat product
Be an early applicant
Vegetable meat product
501-1000 employees
Be an early applicant
3 days a week in office (Central London)
501-1000 employees
Company mission
To evolve people from animal meat to vegetable meat with a big smile on their lips, and fat on their fingertips.
Role
Who you are
- Degree educated, with 1+ year FMCG sales experience (grocery, wholesale, or related channels)
- Strong commercial acumen with a results-driven mindset
- Confident using data and analytics to spot trends and inform decisions
- Excellent communication skills — comfortable presenting internally and externally
- Experience building and maintaining strong customer relationships
- Highly organised, with the ability to juggle multiple projects and deadlines
- Strong Excel / Google Sheets skills
- A driven, proactive, and solutions-oriented mindset — curious, enthusiastic, and ready to grow
What the job involves
- You’ll be joining La Vie at an exciting moment in our UK journey, working closely with our UK Retail Lead and wider team to build strong foundations and scale fast
- You’ll play a critical role in the day-to-day management and growth of La Vie across UK grocery
- Manage a portfolio of regional wholesalers, owning relationships, execution, and performance
- Support the UK Retail Lead on key national grocery accounts including Tesco, Sainsburys, Morrisons, Waitrose, and Ocado — with a clear pathway to future account ownership
- Help prepare and deliver customer meetings, reviews, and joint plans that drive distribution, rate of sale, and long-term growth
- You’ll be at the heart of turning data into action
- Analyse market trends, sales data, and performance metrics to support decision-making across the grocery channel and beyond
- Track and manage promotional spend, promotional activity, and EPOS performance across accounts
- Continually review brand and SKU performance, using data sources such as IRI, Dunnhumby, and SIP to identify opportunities and risks
- Support wider grocery strategy by sharing insights and recommendations with the UK Retail Lead and wider team
- You’ll help make sure La Vie shows up brilliantly wherever shoppers find us
- Set up and manage product listings, promotions, and the product catalogue across accounts
- Track execution to ensure promotions land on time and perform as expected
- Support new launches and range changes, working cross-functionally to ensure smooth delivery
- At La Vie, no one works in silos — and neither will you
- Work closely with Sales, Marketing, Supply, Finance, and Operations to support account needs and business priorities
- Provide ad-hoc support across OOH and Manufacturing projects, gaining exposure beyond grocery and helping the wider UK business thrive
- Be a proactive team player — always ready to roll up your sleeves and get stuck in
- You’ll be joining La Vie at a pivotal stage in our UK growth — with real responsibility, exposure to major retailers, and a clear pathway for development into full account management
- This is a role where you’ll learn fast, have ownership, and genuinely shape the future of the brand in the UK
- Start Date: 19 January 2026
Salary benchmarks
Our take
The Veganism boom came around the 2010s and is still very prevalent with a huge market for plant-based foods. La Vie is a Paris-based company that develops vegetable meats with five products so far. The company's passion for what it does came from the rise in intensive breeding, now amounting to 14.5% of today’s CO2 emissions, 27% land use and 77 billion animals left in pieces in 2021.
The company had a huge win at the end of 2022 announcing its partnership with Burger King. La Vie bacon was rolled out across all UK stores in line with Veganuary. This partnership is said to be ongoing as Burger King hopes to be 50% plant-based by 2030 which is a huge success for La Vie. The company also won ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo for the second consecutive year as well as ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards.
The company raised 25 millions Euros at the beginning of 2022 from Angel Investors including Natalie Portman and raised further funding in 2024 from Zintinus and Sparkfood. In only a short time, the company has been highly successful and established some well-rooted relationships for its product. We’re excited to see where La Vie takes its plant-based love and fun aesthetic next.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Oct 2024
$29.4m
EARLY VC
Sep 2023
$1.8m
EARLY VC
Total funding: $60.5m
Company benefits
- Benefiz insurance
- 50% Navigo OR the equivalent in green mobility
- 🚲 Holidays: 8 to 10 days RTT in addition to the legal 25 days for long term contract CDI
- Healthy snacks
- IT tools of your choice from BackMarket
- Pocket-friendly veggie lunch by Foodles!
Company HQ
Mail, Paris, France
Leadership
Nicolas Schweitzer
(Co-Founder & CEO)Previously Founder and CEO of Inclusio, Managing Director of Asia for Oradian and was a EFPA2 Cohort Member.
Vincent Poulichet
(Co-Founder & CTO)Extensive research and education in physics / chemical engineering. Most recently as a Postdoctoral Researcher at Ecole normale supérieure.
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