Senior Demand Generation Manager, Expel
Enterprise
$110.2-159.8k
Plus bonus compensation and equity
More information about location
Cyber security threat detection & management
Be an early applicant
Cyber security threat detection & management
501-1000 employees
Be an early applicant
$110.2-159.8k
Plus bonus compensation and equity
More information about location
501-1000 employees
Company mission
Expel is on a mission to make security easy to understand, easy to use, and easy to continuously improve.
Role
Who you are
- 7+ years in marketing with 5+ in enterprise/SaaS tech
- 2+ years running ABM programs
- Experience in cybersecurity or tech—comfortable marketing to both execs and practitioners
- Skilled in tools like Salesforce, 6sense, Marketo, and campaign performance reporting
- Critical thinking - ability to execute quickly and efficiently
What the job involves
- At Expel, we’re looking for a Senior Demand Generation Manager to lead campaign strategy for our Enterprise revenue team
- In this role, you’ll design, execute, and optimize high-impact integrated campaigns to create and capture demand across key personas like CISOs, CIOs, SOC leaders, and security practitioners
- This isn’t just another marketing role, you’ll be a true partner to sales, helping break into target accounts, accelerate deals, and exceed pipeline goals!
- Drive Growth: Build and run creative, multi-channel campaigns that fuel predictable pipeline for Enterprise sales
- Own ABM: Develop and execute strategic ABM programs tailored for million-dollar deals—1:few and 1:many included
- Align With Sales: Collaborate daily with AEs, SDRs, Partner Sales, and Solution Architects. You're their go-to marketer
- Measure & Optimize: Use data to analyze what’s working, pivot fast, and keep improving
- Partner Across Marketing: Work hand-in-hand with Product Marketing, Digital, Content, Creative, and others to bring campaigns to life
Our take
As ransomware and hacking threats rise, identifying and resolving breaches in security must be done quickly. Lack of transparency in cyber-security makes it difficult for engineers to detect, understand, and fix the issues as fast as possible. Expel is aiming to redefine what a security operations center and managed detection service looks like in the modern age.
Though the company faces competition from the vast number of cybersecurity platforms, Expel positions itself as a viable alternative to the service delivery model of managed security service providers (MSSPs) by offering a comprehensive management platform that connects to its customers’ tech remotely through APIs, providing fast detection and clear solutions.
Having reached unicorn status, the company is establishing a stronger presence in the European and Asia-Pacific markets, capturing business in Canada, the United Kingdom, Australia, and Singapore. Its 2022 funding is being used to accelerate sustainable growth, continue the company's international expansion, and push forward with go-to-market initiatives.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2022
$31m
SERIES E
Nov 2021
$140.3m
SERIES E
Total funding: $288.8m
Company benefits
- Flexible work hours and locations
- Unlimited time off - includes vacation, personal days, and an annual company-wide restorative day
- 24 weeks parental leave when you, your spouse or your domestic partner gives birth to a child, adopts a child or becomes a foster parent (first 12 weeks paid)
- Military leave
- Paid annual conference - we reimburse you up to $2,500 to attend at least one conference every year that helps you move your career forward
- One month sabbatical after hitting your 5 year anniversary
- Zero-meetings week each quarter - where all Expletives are challenged to reduce the number of internal meetings on their calendar all the way to zero
- Medical insurance through the Cigna Open Access Plus HRA plan
- Dental & vision insurance through Guardian
- Team touchdowns - Expel Teams are encouraged to come together quarterly for planning, for connecting, for energizing and maybe a little fun
- Fitness stipend
- Cell phone stipend
- Employee Assistance Program
- Telemedicine (Cigna’s Telehealth Connection)
- Access to the popular mental health platforms, Ginger and Talkspace
- BenefitHub - a web portal where Expel employees can enjoy discounts, cash back rewards and perks on thousands of brands in a variety of categories!
- Retirement 401(k) account provided by Principal
- Health Reimbursement Arrangement (Cigna)
- Flexible Spending Accounts
- Student loan refinancing
Company HQ
Herndon, VA
Leadership
Dave Merkel
(CEO & Co-Founder)Previous CTO of both FireEye and Mandiant (also VP, Products and Threat Management Services). Previously worked as the Senior Technical Director at America Online and for the US Air Force as an Assistant Chief of Intrusion Invasions.
Justin Bajko
(VP of Strategy & Business Development & Co-Founder)Previous Managing Director (MCIRT Operations) at Mandiant and Senior Manager of Global Security Analysis at Symantec. Previously worked as a Network Administrator at Clinical Trial Management Services, and was a Network and Systems Administrator at MiniFibers.
Yanek Korff
(Chief of Staff & Co-Founder)Previous COO at Expel. Current Board Member at ThreatSwitch and Investor at Berg Capital Group. Previous Member of the Technical Advisory Board at Ntrepid Corp and CP an CTO at FireEye.
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