Industry Principal, Workiva
Securities and Exchange Commission (SEC)
$147-250k
Plus discretionary bonus typically paid annually and restricted Stock Units granted at time of hire
Software for sustainability, GRC & financial reporting
Job no longer available
Software for sustainability, GRC & financial reporting
1001+ employees
Job no longer available
$147-250k
Plus discretionary bonus typically paid annually and restricted Stock Units granted at time of hire
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Bachelor’s Degree or equivalent combination of career experience and expertise
- 10+ years of relevant SEC practitioner experience in accounting, finance, or related fields
Desirable
- Professional certifications: Certified Professional Accountant (CPA)
- Master's Degree preferred
- Strong verbal and written communication skills directed to all levels of an organization
- Ability to collaborate on go-to-market approach and strategy
- Successful track record collaborating and influencing cross-functional leadership teams
- Demonstrated willingness to share relevant opinions and perspectives with a high level of self-awareness and emotional intelligence
- Extraordinary project management skills
What the job involves
- The Industry Principal - Accounting & Finance (A&F) provides practitioner insights acquired through knowledge of Accounting & Finance processes that inform marketing and sales strategies for Workiva solutions within area of expertise
- These insights includes thought leadership, buyer persona and product positioning, sales training, and other marketing support that drive desired outcomes for Workiva's marketing and sales efforts
- The Industry Principal - A&F is a subject matter expert (SME), is aligned to a traditional product marketer within their area of expertise, and supports a broad cross-departmental team aligned to Workiva solutions and marketing campaigns
- Help traditional marketing and sales teams understand the inherent challenges faced by practitioners and how Workiva's solutions can solve them
- Help current and potential Workvia customers understand how Workiva solutions can be used to drive positive business outcomes
- While not directly accountable for sales and marketing performance, The Industry Principal - A&F plays a critical role in helping to drive Workiva's business initiatives
- Partner closely with traditional product marketers and support cross-functional solution teams within the SME's area of expertise
- Draft and execute thought leadership (in-person and virtual events, written content, internal trainings, etc.) to advance awareness, credibility, and progress Workiva prospects as an influencer
- Provide strong influence in identifying and developing marketing strategies and campaigns
- Assist in conceiving, developing and producing marketing artifacts through strong industry expertise
- Driving customer persona training and understanding of how common technology is used
- Watch for trends in the marketplace and how those trends impact Workiva's objectives including emerging market opportunities
- Support sales efforts as needed by joining sales meetings and lending perspectives on pricing and solution licensing
- Share opinions and perspectives as needed within the SME's relevant practitioner expertise
- Consult with Workiva team members as needed to support understanding of Workiva customers and the technology they use
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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