Base Ecosystem Product Marketing Manager, Coinbase

• Minimum of 3-5 years of marketing, partnerships or program management experience
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
• Outstanding project management skills
• Ability to come up to speed on technical topics quickly
• Self-starter and ability to be ready to roll-up your sleeves and get things done
• Demonstrated ability to collaborate effectively across multiple teams

Desirable

• This role is in the Product Marketing team supporting the growth of the Base Ecosystem
• You will be responsible for building and driving the GTM strategy for Base, leading with storytelling to our builders and creator audience
• You’ll humanize Base by elevating voices of our partners and resting a narrative that resonates with the extended community
• This role is critical to the success of our growth ambitions
• Act as the primary point of contact for creators and partners. Own the onboarding for high-value creators and partners to the Base ecosystem, ensuring smooth and successful activations
• Manage ecosystem marketing relationships and set expectations to drive alignment and partnership success
• Be the voice of the customer and trusted advisor as to how current and future developers’ needs inform product messaging, brand differentiation, marketing content, and collateral
• Evolve the Base culture to ensure that every piece of ecosystem content reinforces Base’s core values and brand message
• Develop a content strategy and calendar that helps provide value, education, and inspiration to the developer community
• Act as the bridge between the customers and the product team. Share insights that lead to initiatives that can help improve builder collaboration and partnership
• Measure and report against the performance of product marketing initiatives
• Work closely with partnerships and ecosystems teams to help joint marketing efforts on upcoming launches and GTM campaigns