Growth Marketing Manager, Resident
Paid Social
$80-105k
More information about location
Mattress and home furnishings retailer
Open for applications
Mattress and home furnishings retailer
501-1000 employees
Open for applications
$80-105k
More information about location
501-1000 employees
Company mission
To create and sell inspiring home improvement products, giving consumers better access to great new items that fill them with joy.
Role
Who you are
- 3+ years of hands-on experience managing Paid Social campaigns
- Proven success in driving ROI-positive paid social campaigns for e-commerce businesses
- Familiarity with all relevant native Paid Social platform tools and UIs
- Strong analytical mindset with the ability to interpret data and optimize campaigns for maximum performance
- Experience using analytics tools such as Google Analytics, Looker, Data Studio, or similar platforms
- Experience thriving in a fast-paced, start-up environment with the ability to quickly adapt, iterate, and take ownership of additional projects as needed
What the job involves
- We’re seeking a dynamic Growth Marketing Manager, Paid Social to join our Marketing team. Reporting to the Head of Paid Social, you will play a key role in launching, managing, and optimizing paid social media advertising campaigns. Your primary focus will be developing impactful strategies to boost brand visibility, drive sales, and enhance customer engagement across social media platforms
- As a part of our in-house marketing agency, you’ll support the Ashley Home brand, working collaboratively to deliver results-driven campaigns that make a measurable impact. This is an exciting opportunity for a results-oriented marketer to thrive in a fast-paced, creative environment
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brand’s voice
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset
- Continuously monitor and manage live campaigns to ensure they are performing optimally. Adjust campaign strategies as needed based on performance data and changing market trends. Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI
- Regularly collect and analyze performance data for all active campaigns
- Generate comprehensive reports detailing campaign performance, insights, and ROI
- Present findings to stakeholders and recommend adjustments to campaign strategies based on data insights
- Oversee the budget for paid social campaigns, ensuring efficient allocation of resources for optimal campaign performance
- Track spending and manage budgets to avoid overspending and maximize campaign effectiveness
- Work closely with the marketing team to ensure paid social strategies are cohesive with overall marketing objectives
- Coordinate with design and content teams to ensure ad materials are on-brand and effective in engaging the target audience
- This role is ideal for a data-driven, results-oriented marketer with a passion for Paid Social and a proven ability to deliver impactful e-commerce campaigns in dynamic environments
Our take
When somebody purchases a new home, they will have to browse across a vast range of retailers to prepare their house for comfortable living. This will often start with essentials such as bedding, but upon purchase, the customer will move on to focus on furnishing a different area of their property.
Resident provides a marketplace for the purchase of digitally native mattress brands in addition to other home products. For example, upon purchasing a mattress from the company, data is collected from the transaction and applied to recommend additional home products with a focus on premium quality and value.
The company has taken a unique approach to home product sales by focusing its brand on a specific product, which it can then use to gain insights into a customer and thus recommend other products. Its acquisition by Ashley Home provides Resident with ample opportunity to grow upon this idea, fostering expansion in its direct-to-consumer and wholesale businesses.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2021
$130m
SERIES B
Jan 2020
$12.5m
EARLY VC
Total funding: $169.2m
Company benefits
- Remote-first workplace
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- “Take what you need” PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
Company HQ
Walnut, CA
Leadership
Eric Hutchinson
(Co-Founder)Having started their career as an Analyst at netLibrary and Providian Financial, they worked for a year at Washington Mutual Card Services and PayPal. They've also co-founded Home Value Protection, Madison Reed and DreamCloud.
Ran Reske
(Co-Founder)They worked as an EY Consultant for 2 years prior to 3 years as a Citigroup Analyst. They spent 6 years at Norwest Venture Partners before leaving in October 2015 to co-found Resident.
Craig Schmeizer
(Co-Founder)Co-Founder, Co-CEO and Co-Chairman of Finovance. Was a Payments Consulting Director for 3 years and had VP roles at HSBC, New York Life Insurance, Providian Financial, and JPMorgan Chase.
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