Director of Lifecycle and Growth, Spotter
$150-200k
3-4 days a week in office (Culver City, CA)
Finance solution for content creators
Job no longer available
Finance solution for content creators
201-500 employees
Job no longer available
$150-200k
3-4 days a week in office (Culver City, CA)
201-500 employees
Company mission
To catapult creative potential with lucrative deals that make you unstoppable.
Role
Who you are
- 8+ years in Lifecycle and Growth roles. Experience building customer journeys across SaaS products
- Prior content marketing or copywriting experience; creative mindset with the ability to develop engaging and personalized content
- Deep experience in designing, running, and analyzing rapid experiments across product surfaces and acquisition channels, with a bias toward measurable impact and iteration
- Analytical and quantitative skills to interpret and derive meaning from data and optimize campaign performance
- Strong project management and organizational skills, with an ability to balance and effectively prioritize numerous projects and initiatives
- Expertise in customer segmentation, omnichannel strategies, A/B testing, marketing automation and martech solutions
- Proven ability to seamlessly oscillate between 30,000 foot view strategy and the details of design, messaging and execution
- Strong understanding of the creator economy, including workflows, pain points, and tools relevant to content creators
What the job involves
- As the Director of Lifecycle and Growth, you will lead Spotter Studio’s Lifecycle and Growth efforts
- This role is critical for the growth of the Spotter Studio SaaS business across a number of different marketing channels
- Lead lifecycle marketing strategy across onboarding, trial conversion, engagement, and retention
- Focus on increasing free-to-paid conversions, paid subscriptions and general product usage using a multitude of channels with an initial focus on email
- Brief and manage freelance copywriters, designers and technical email implementation contractors
- Develop and execute growth strategies—including experimentation with onboarding and funnel optimization —to drive user acquisition to accelerate free-to-paid conversion and improve retention
- Collaborate cross-functionally across product, creative teams, data analytics and engineering
- Own the Braze relationship and martech stack implementation
- Establish success metrics and measurement plans for newly launched tests, then monitor and act on these metrics
Our take
Spotter offers digital-creatives the opportunity to transform content creation as a hobby to a full-time job by providing them with the capital to do so. The company provides cash upfront to creators in exchange for ownership of any future ad revenue their videos generate.
Not dissimilar to venture capital investments, Spotter has applied this model to the digital content world, an increasingly lucrative industry. It is well placed to continue rapid ascension given its impressive clientele, some of YouTube’s most popular creators - such as Mr.Beast and Dude Perfect - whose cumulative content has amassed a combined 50 billion minutes in watch time.
2022 investment from Japan’s SoftBank and further venture capital positions Spotter to invest $1 billion with YouTube creators through 2023, cementing it as the leading partner of content creation.
Steph
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2024
$7.4m
LATE VC
Sep 2022
$9.4m
LATE VC
Total funding: $247.4m
Company benefits
- Medical insurance covered up to 100%
- Dental & vision insurance
- 401(k) matching
- Stock options
- Autonomy and upward mobility
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Aaron DeBevoise
(CEO)Previously co-founded Cflix, North Entertainment, Machinima, StyleHaul, and served as CEO for Network of One. Spent nearly 5 years at J.P Morgan, initially as an Analyst before becoming an Associate within the Entertainment Industries Group.
Nic Paul
(COO)Previously founded N.B Paul and Revee, serving here as CEO until it was acquired by Outbrain, and acting as Head of Sales and Innovation. Spent 4 years at Penske Media Corporation as Senior Vice President.
David Carroll
(Chief of R&D)Previously founded SantaCruzGuide.com. Experience as a Software Engineer for ICTV, Interwoven, and eBay, and later held positions at Sony, Sizzle Digital Media and DIRECTV, before serving as CTO for Network of One.
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