Head of Regional Marketing, Personio
International
Pre-IPO equity available
More information about location
2-3 days a week in office
Intelligent HR platform for SMEs
Job no longer available
Intelligent HR platform for SMEs
1001+ employees
Job no longer available
Pre-IPO equity available
More information about location
2-3 days a week in office
1001+ employees
Company mission
Personio is an intelligent HR platform that helps organizations unlock the power of people
Role
Who you are
- Bachelor's degree in marketing, communications, or a related field
- 8+ years of professional experience in Demand Generation, Growth Marketing or Regional Marketing ideally at early stage technology SaaS companies
- Experience in building integrated multitouch campaigns including instrumentation and measurements across the funnel with focus on organic & earned channels
- Successful track record of partnering with sales teams & sales leadership to jointly deliver strong results quarter after quarter
- Experience with core marketing automation and lead management tools, PLG is a plus
- Proficiency in analysing marketing performance metrics to optimize strategies
- Exceptional organisational skills, balancing structure, and creativity
- Proven leadership and team management abilities, with a focus on developing high-performing teams
What the job involves
- As Director Regional Marketing, International you’ll lead a team of talented field marketers to expand Personio’s presence across Europe
- Building upon our strong base in DACH markets, you’ll focus on target international markets to build awareness drive and consideration for Personio with the HR community
- You’ll report to our VP, Campaigns & Regional Marketing and partner with marketing teams across Brand, Product & Performance marketing and more to build & execute innovative campaigns that generate sales accepted pipeline
- Strategy Development: Partner with your sales and marketing colleagues to jointly develop and implement a comprehensive field marketing strategy focused on driving awareness and demand generation across Personio’s target markets outside of DACH (Germany, Austria & Switzerland)
- Market Understanding: Develop a deep understanding of each market including customer needs, competitive landscape & sales needs to inform your strategies and provide input to stakeholders across marketing, sales & product teams
- Campaign Management: Design, execute, and optimize full funnel multi-touch marketing campaigns including content, community, events, webinars, email, trial & digital channels
- Performance Measurement: Track and analyze key performance metrics for all regional marketing activities, develop regular reports and insights to share with stakeholders across highlights, opportunities for improvement, key learnings and recommendations
- Budget Management: Develop and manage the international regional marketing budget and work with team and peers to ensure effective allocation of resources to maximize ROI and achieve business objectives
- Team Leadership: Build & develop a wonderful team of field marketing professionals to foster a collaborative and high-performance culture, supporting professional growth and development
- Sales Partnership: Partner closely with the business development, account managers and partnerships teams to align marketing activities with sales goals and ensure strong ongoing collaboration
Salary benchmarks
Our take
Personio was set up to automate and simplify HR tasks with a single software. This means reducing admin and accelerating efficiency with data and processes seamlessly integrating with each other.
What sets Personio apart from its competitors is the fact that its solution covers all the core HR processes that are key to every company’s success and can be performed in one place. This gives HR professionals the time and energy to focus on more strategic topics like talent development and employer branding. Personio has over 15,000 customers, among which are 1.5 million employees using its software.
With substantial funding from multiple investors, Personio is focused on growing the tools it offers as well as expanding into what they describe as “people workflow automation". With 1.7 million small and medium-sized businesses still stuck in the spreadsheet era, Personio will deliver even more value to businesses in years to come.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Aleena, Software Engineer
Our mission
Empower people with AIInsights
21% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$200m
Series E
Oct 2021
$270m
Series E
Total funding: $724.2m
Company benefits
- Competitive compensation package that includes salary, benefits, and pre-IPO equity
- We love to celebrate our success and spend time together at Personio with regular company and team events like local summer sessions and local year-end celebrations.
- Choose between multiple sustainable transportation options, like a subsidised bike lease or monthly transit ticket
- Invest in your retirement via the Personio Pension Scheme, including a Personio contribution
- 1 Impact Day you can use to have an impact on the environment and society – one for an individual project of your choice and one for a company-wide initiative
- We follow an office-led, remote friendly working model, including opportunities to work from home and international locations. Many of our teams have designated days for gathering in the office to enhance collaboration and foster a sense of community.
- Receive generous family leave, child support, mental health support, and sabbatical opportunities
Company values
- Exceed Customer Expectations - We anticipate, prioritize, and solve for the needs of our customers
- Deliver Exceptional Results - We dream big and move with urgency to make great things happen
- Elevate One Another - We work together as trusted partners to amplify our collective impact
- Care to Challenge - We care personally and challenge directly to unlock our full potential
- Ignite Positive Momentum - We embrace the challenge with a positive mindset and celebrate our wins together
Articles
Leadership
Hanno Renner
(Co-Founder & CEO)Also co-founded Feedbackme in 2015 and is a member of the "Advisory Board of the Young Digital Economy".
Jonas Rieke
(Co-Founder & COO)Maria Angelidou-Smith
(Chief Product & Technology Officer)Named to Business Insider’s 100 People Transforming Business in 2020.
Lenke Taylor
(Chief People Officer)Leading people-centered vision and teams to build global companies.
Philip Lacor
(Chief Revenue Officer)About I am passionate about building B2B SaaS companies and driving hyper growth.
Birgit Haderer
(Chief Financial Officer)20+ years of experience in developing and executing strategies in various industries in both Germany and the USA, with a strong technology focus.
Naman Khan
(Chief Marketing Officer)Data driven, user focused and able to grow product categories across both product lead & sales lead GTM models.
People progressing
Alexander began his journey with us as a student intern in 2020. His progression from Sales Development Representative (SDR) to Account Executive highlights how you could grow at Personio.
Head of Payroll Sales at Personio, Europe's leading all-in-one HR software platform for small and medium-sized organizations.
Diversity, Equity & Inclusion at Personio
- Our Count Me In DEI survey is designed to measure our progress towards our DEI goals and identify gaps and improvement areas to inform our planning of future initiatives.
- Our Diversity Committee ensures all communities have an equal voice in everything we do and includes representation from our six Employee Resource Groups (ERGs). We build inclusion through monthly educational sessions, empowerment programs, and celebrations that promote awareness and allyship.
- Supporting and uplifting women in tech is one of the most impactful ways to drive positive change. Building on our 2023 initiatives, we have continued these efforts and introduced additional programs, maintaining our commitment to long-term progress as we move through 2024 and beyond.
- To find out more about Personio’s commitment to diversity and inclusion to ensure we are a company where everyone can embrace their uniqueness, visit our page https://www.personio.com/about-personio/diversity/
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