Content Marketing Manager, PlayPlay
$82-99k
3+ days a week in office
Online video creation tool for businesses
Job no longer available
Online video creation tool for businesses
201-500 employees
Job no longer available
$82-99k
3+ days a week in office
201-500 employees
Company mission
To strengthen the bond between organizations and their key audiences through video — internally and externally.
Role
Who you are
- Someone passionate about creating content that educates, celebrates, and inspires our prospects and customers in their search for a solution to better reach their audiences
- Are you looking for a company where you can execute bold content ideas?
- Do you love video and are looking for an exciting new professional challenge in a fast-growing company?
- Do you enjoy sharing your expertise with the market and want to be identified as a thought leader in content, comms & marketing?
- Strong copywriting and verbal communication skills
- Strong understanding of social media ecosystem and trends
- Strong organizational skills and ability to drive projects from origination to completion
- Experience in creating all kinds of content: videos, infographics, ebooks, articles…
- Experience with planning, hosting and animating webinars
- Experience with presenting in front of audiences (for instance at an event or conference)
- Good understanding of the demand funnel to tailor/repurpose content to different target audiences
- Experience with a blog CMS (eg. WordPress) or a marketing automation tool (ideally Hubspot) is a plus
- Basic knowledge of on-page SEO
- Content Enthusiast: You're passionate about all content formats, with a particular interest in video. You're a content-hungry learner, staying on top of trends in content creation, communication strategies, and marketing best practices. You actively engage with content communities, follow industry influencers, and are an early adopter of AI tools for content development
- Storytelling Master: A natural storyteller with a knack for writing, you can transform basic copy into engaging content. You enjoy educating others and have a natural comfort level speaking in front of an audience
- 3 to 5 years of professional experience in a Marketing/Content role
- Prior experience in a similar role within the startup world and/or working with global teams is a plus
- Native English speaker based in NYC
What the job involves
- PlayPlay is looking for a Content Marketing Manager to join our growing Marketing team in North America
- As a Content Marketing Manager, you will help implement our global content strategy and lead projects to ensure strong discoverability and recognition as experts in the video market
- Although you’ll have some guidelines from Paris HQ, you must build our voice in the US, with American-tailored content & comms actions
- You will report directly to our Head of Marketing in the US and collaborate strongly with our Marketing teams in France and Germany
- Craft a content plan and design an editorial calendar specifically for the North American market that aligns with our Global content strategy
- Monitor content, communication, and marketing trends to ensure our content consistently meets market expectations
- Oversee webinars, including content creation, hosting, animation, and promotional activities
- Create both gated and ungated materials such as guides, ebooks, and reports
- Create content for our events and conferences, and take on speaking roles as needed
- Create videos (with PlayPlay!) to support our marketing activities (e.g., events, webinars, emails, newsletter)
- Develop social media content, including product communications and educational materials (e.g., short talking-head interviews), and advocacy posts
- Enhance our blog by publishing SEO-optimized posts that combine original content with contributions from freelance writers
- Manage the creation and promotion of our newsletter
- Identify and collaborate with strategic partners for co-marketing initiatives, and manage ongoing content partnerships
- Ensure our marketing resources are consistently updated and collaborate with teams to keep them informed when relevant content is available
Our take
Online videos are invaluable to the digital marketing campaigns of businesses, and this relies on content creation from video editing experts. However, hiring such staff can be expensive and work can be slow, showing a gap in the market for video creation tools that require no expertise in video editing that can rapidly turn around content.
PlayPlay provides an online video creation tool for businesses, providing an end-to-end toolkit of drag-and-drop interfaces, stock video libraries, layout templates, automatic subtitling, and other automated editing suggestions. The platform also allows businesses to integrate their branding elements directly into every video created, ensuring each video is customized without the need for manual branding every time.
Whilst video editing software such as Adobe Premier Pro dominates the way content creators create videos for businesses, these tools require expertise and experience, and PlayPlay recognized that this results in large expenditure. Through its accessible, end-to-end, and user-friendly approach, the company claims that its video editing tool can help businesses create branded videos faster at a larger scale without expensive staffing requirements.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$54.2m
SERIES B
Apr 2020
$11.6m
SERIES A
Total funding: $67.5m
Company HQ
Bonne-Nouvelle, Paris, France
Leadership
Thibaut Machet
(Founder & CEO)Experience as Founder of Izi-Pass.com. Social Media Manager of Eurosport from 2010 to 2016.
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