Senior Marketing Operations Manager, GrowthLoop
$130-160k
+ Variable component and equity
No-code data activation platform
Posted today
No-code data activation platform
21-100 employees
Posted today
$130-160k
+ Variable component and equity
21-100 employees
Company mission
To enable all teams to access customer data in the data warehouse and transform their data warehouses into enterprise growth engines.
Role
Who you are
- 7-10 years in Marketing Operations or RevOps within B2B SaaS or tech-driven companies
- A 0 to 1 builder mentality with experience building programs and processes from scratch
- Deep hands-on experience with a leading MAP (ideally HubSpot)
- Advanced mastery of Salesforce or similar CRM, with experience managing custom objects, campaign tracking, reporting, and workflows
- Familiar with modern GTM and data workflow tools and their effective usage
- A willingness and propensity to experiment with new tools, automations, and AI to improve existing marketing workflows and increase individual team member leverage
- Exceptional communication and stakeholder management skills to drive cross-functional collaboration
- Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines
- High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions
What the job involves
- We are seeking a Senior Marketing Operations Manager to join our demand generation team and build the marketing ops practice from scratch
- Someone who can bring a strong vision and work proactively to develop and scale a modern enterprise marketing engine
- Directly in partnership with the Director of Demand Generation, you will build, manage, and report on the success of marketing programs across the entire GTM organization
- You will help develop a repeatable system that captures and prioritizes valuable engagement and intent signals, automates mutli-channel campaigns, and orchestrates targeted outbound programs that drive consistent and predictable pipeline
- You will also improve the reporting processes and data practices of the marketing team to deliver actionable insights around where to invest more or less in the future
- We are looking for an individual that lives on the edge of what’s possible with today’s tools, constantly seeking ways to give each member of the team more leverage to create and capture demand
- Own automation workflows to manage and execute multi-channel campaigns
- Drive the account nurture and prospecting programs
- Develop and implement automated sales outbound campaigns tied to intent signals (job change data, G2 intent, etc.)
- Support the development and deployment of marketing programs including events, webinars, content programs, product launches, and ABM campaigns
- Define and create audience lists, lead forms, internal notifications, email nurtures, and any other campaign assets that are needed
- Optimize inbound lead follow up and meeting booking
- Manage, refine, and improve our lead scoring to surface best-fit prospect accounts for sales
- Ensure accurate segmentation, personalization, and campaign trigger logic
- Run regular database hygiene programs to ensure healthy email deliverability and reduce sunk sales outreach
- Help ensure governance to email and data compliance standards
- Leverage and optimize marketing usage of existing GTM tools like Salesforce, HubSpot, ZoomInfo, and Zapier
- Identify capability or technology gaps and manage vendor research and selection processes where appropriate
- Support innovation and experimentation across the team with regards to workflow improvement, particularly in the use of AI
- Own marketing contribution to GTM forecasting
- Manage real-time reporting on program performance and tracking toward quarterly KPIs
- Manage monthly report out process across the marketing organization and look for opportunities to streamline analytics
- Ensure standardized campaign tracking and UTM usage for downstream measurement of programs and channels
Our take
GrowthLoop’s no-code data interface allows enterprises to unlock first-party customer data stored in their own warehouses and quickly create target customer segments for more impactful marketing, advertising, and sales.
One of the major challenges for companies these days is to effectively activate the data they gather. Thus, a solution like GrowthLoop’s has the potential to turn data warehouses into growth engines without having to use external Customer Data Platforms.
The company, which until 2022 was built without any capital investment, has an impressive client list which includes Google Cloud, Indeed, NASCAR and the Boston Red Sox. Funds raised in 2022 allowed GrowthLoop to expand its services and invest in new features for the platform - such as a first-of-its-kind AI audience builder, a GenAI Marketing solution in partnership with Google Cloud and Typeface and a cross-channel journey builder for the data cloud.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Remote-friendly environment
- Flexible PTO
- Healthcare Coverage
- Learning and development opportunities and stipend
- Monthly Recharge days
- 401(k) matching 🇺🇸
Company HQ
SoMa, San Francisco, CA
Leadership
Christopher Sell
(Co-CEO)Previously worked in Product Marketing at Google. Former Head of Product at URX (Acquired by Pinterest), which helps mobile web publishers show users relevant sponsored content from within apps.
David Joosten
(Co-CEO)Former Product Marketing Manager at Google. Prior to Flywheel Software, co-founded and was CEO of Metria Analytics - a startup which provides business insights and media measurement through transactional data.
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