Senior Manager of Lifecycle Marketing, GoDaddy

• 8+ years of hands-on customer/lifecycle marketing experience
• Deep experience accomplishing and optimizing lifecycle campaigns across email and other outbound/on-site channels (e.g., SMS, in-app/on-site messaging)
• Proven ability to get results with large, diverse customer audiences using robust marketing automation platforms
• Demonstrated ability to own multiple initiatives end-to-end in a fast-paced, cross-functional environment, translating strategy into clear creative, analytical, and operational requirements
• Expertise in A/B testing and test-and-learning experimentation; able to analyze quantitative/qualitative data to surface insights and inform decisions
• We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth

Desirable

• At GoDaddy, we are looking for a Senior Manager Marketing to join our team
• This individual will be a key member of the Lifecycle Marketing team that helps to translate lifecycle strategy into clearly defined measurable marketing initiatives that deliver meaningful customer and business outcomes
• This role owns execution and performance of lifecycle programs across multiple channels, working cross-functionally to ensure campaigns are delivered on time, measured consistently, and continuously improved based on data and customer insights!
• Own end-to-end coordination of relationship marketing programs across channels such as email, CDT, SMS, WhatsApp and others – from intake and planning through execution, measurement, and optimization
• Serve as the primary owner for assigned lifecycle programs and workstreams, accountable for results, timelines, prioritization, and resolving customer concerns
• Translate lifecycle strategies into clear marketing asks, campaign plans, and requirements, partnering with collaborators across the organization to ensure efficient, accurate, and timely execution
• Define and build success metrics for campaigns and initiatives and ensure results are measured, analyzed, and clearly communicated
• Assess and continuously optimize campaign and customer‑conversation effectiveness through experimentation and test‑and‑learn approaches, and data-driven customer insight
• Manage and prioritize work within your lifecycle scope in alignment with team and company goals
• Proactively identify risks, gaps, or underperformance and recommend corrective actions to improve outcomes
• Prioritize and manage a slate of special projects designed to track progress, improve customer experience, identify lifecycle gaps, and document lifecycle strategies
• Committed to championing a connected, cohesive customer experience across all outbound lifecycle marketing initiatives