Social Media & Community Specialist, Airalo

• Bachelor’s degree with a strong similar professional background & 3+ years experience in a similar capacity
• Extensive experience in brand management, content, social media, and customer and market insight in Singapore and/or Australia with an in-depth understanding of the social and digital space
• Familiar with HootSuite or other social media publishing tools
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, and YouTube, andast of social media best practices, and regional, and global trends
• Fluency in English, with impeccable verbal and written communication skills
• Experience with executing and implementing channel and audience research
• Superior internal & external communication & cross-functional stakeholder management skills
• Enjoying and excelling at handling multiple projects simultaneously in a matrix & complex environment
• Good time management with an eye for perfection & a strong operational background

Desirable

• As a Social Media & Community Specialist, you will be responsible for guiding the strategy and development of our entire social media ecosystem across Singapore and Australia, including creative content, community engagement, and growth
• Reporting to the Director of Growth, North America; you will set the future strategy for social editorial content, reputation management channels, and engagement tied to marketing and brand goals
• With a strong understanding of storytelling, brand, and design, you'll lead the end-to-end process of social media campaigns, including the ability to plan, curate, and tailor engaging content and copy for different social channels and audiences
• Social Media Strategy: Develop and execute an effective social media strategy tailored to the North American market to increase brand awareness, engagement, and lead generation
• Create compelling and shareable social media content, including text, images, videos, and infographics, that aligns with Airalo's brand voice and values
• Developing an editorial calendar, and executing strategies on social media channels, and other region-specific community platforms
• Community Engagement: Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers
• Social Media Advertising: Plan and execute paid social media campaigns to reach and convert the target audience, utilizing ad platforms such as Facebook Ads, Instagram Ads, and others
• Analytics and Reporting: Monitor social media metrics, track KPIs, and generate regular reports to measure the effectiveness of social media efforts. Utilize insights to make data-driven improvements
• Crisis Management: Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally. And ensure compliance with local laws (e.g., copyright and data protection)
• Stay Updated: Stay current with industry trends, social media best practices, and emerging platforms to suggest new ideas and strategies to maintain Airalo's competitive edge