Director of Product-Led Growth, Filevine
Operating intelligence for modern legal practice
Job no longer available
Operating intelligence for modern legal practice
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To change the way legal work gets done for law practitioners and their clients.
Role
Who you are
- A builder who thrives in ambiguity and loves turning vision into reality
- A curious generalist with expertise spanning growth, product, and business strategy
- A data-driven decision-maker who balances analytical rigor with creative experimentation
- A collaborative leader who can zoom in to refine tactics and zoom out to drive strategic alignment
- A self-starter who operates with a "no-task-too-small" mentality to drive continuous improvement
- 6-8 years of experience in growth marketing, digital marketing, or product management, ideally within B2B SaaS
- Proven success in building and scaling product-led growth programs from start to evolution
- Deep understanding of growth funnels, onboarding, retention, and expansion strategies
- Expertise in SEO, CRO, web analytics, and data-driven marketing
- Experience conducting market research, competitor analysis, and user behavior modeling
- Hands-on experience with PLG tech stacks (e.g., Heap, Pendo, Intercom, Marketo, Amplitude, Mixpanel)
- Strong business acumen with experience managing P&L, pricing strategies, and financial modeling
- Exceptional analytical, collaboration, and communication skills
- Bachelor's degree in Marketing, Business, or a related field
What the job involves
- Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale
- Develop and implement end-to-end product-led growth strategies to drive user acquisition, activation, conversion, retention and expansion
- Evolve Vinesign and Filevine Free Trials from beta programs to core growth engines that contribute meaningfully to revenue
- Own the P&L, CAC, LTV, and ROI of PLG initiatives, ensuring they drive sustainable business value
- Design and optimize in-product experiences that enhance engagement and boost conversion rates throughout the funnel
- Formulate, test, and refine pricing and packaging strategies to improve in-product conversion
- Implement growth marketing tactics to attract and acquire new users, optimize conversion rates, and increase customer lifetime value
- Monitor key PLG metrics (activation, retention, expansion, revenue) and leverage data insights to refine strategies
- Conduct A/B testing, user research, and funnel analysis to identify friction points and optimize onboarding
- Lead and mentor a team focused on SEO, conversion rate optimization (CRO), and growth experimentation. Cross-Functional Collaboration
- Work closely with marketing, sales, product, and engineering teams to align PLG strategies across the business
- Ensure seamless handoffs between self-serve and sales-assisted motions, maximizing conversion opportunities
- Advocate for PLG best practices, educating internal teams and driving alignment across stakeholders
Our take
Law firms, corporate legal teams and government agencies are under increasing pressure to handle more work, more data and tighter timelines, all without increasing costs. As a result, demand is growing for legal technology that can automate routine tasks, organize complex information and also help laywers work faster and more accurately. AI has become a key part of this change, and today it's hard to find interest in legal tech that doesn't have AI at its core.
Filevine is a good example of how this shift is playing out, Founded in 2014, the company began as a software-as-a-service platform helping legal teams manage cases, documents, billing and payments in one place. Over time though, Filevine has expanded into what it now calls a Legal Operating Intelligence System, bringing intelligence into the full lifecycle of a legal matter. And in recent years, the focus has moved strongly toward AI, as most of the company's revenue comes from its AI products rather than from its original software.
This growth shows just how well its aligned with where the market is heading, and with $400M from major investors, it continues to expand its platform, adding AI tools that connect across legal workflows. By bringing together case management, depositions, contracts and drafting into a single system, Filevine has positioned itself as a central operating platform for modern legal teams.
Steph
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2025
$400m
LATE VC
Apr 2022
$108m
SERIES D
Total funding: $825.6m
Company benefits
- Medical, Dental, & Vision Insurance
- Competitive & Fair Pay
- Short & long-term disability
- Maternity & Paternity leave
- Centrally located open office in Sugar House
- Company swag that will make your friends envious
- Opportunity to make an impact on Day 1
Company HQ
Sugar House, Salt Lake City, UT
Leadership
Ryan Anderson
(Co-Founder & CEO)Ryan co-founded Filevine in 2014 and has served as the CEO since.
Salary benchmarks
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