Content Marketing Specialist, Articulate
$60.9-80.7k
Applicable to all US locations, excluding the state of Washington. + Bonus eligible
More information about location
SaaS training & development platform
Be an early applicant
SaaS training & development platform
501-1000 employees
Be an early applicant
$60.9-80.7k
Applicable to all US locations, excluding the state of Washington. + Bonus eligible
More information about location
501-1000 employees
Company mission
To empower people to live better lives.
Role
Who you are
- 2-5 years of content marketing experience at a B2B SaaS company
- Exceptional communication skills and a proven track record as an amazing storyteller, compelling writer, and detail-oriented editor
- A solid understanding of content's impact on pipeline generation and website traffic
- Understanding of the content marketing funnel, relevant channels, and metrics used to drive and support revenue goals
- Familiarity with SEO best practices and a developing understanding of how to incorporate AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) into content strategy for enhanced brand and platform awareness
- Proven ability to work cross-functionally (especially with Sales, Success, and Marketing) in a dynamic, fast-paced environment
- A proactive, tenacious, and adaptable problem-solver who can gracefully juggle new requests and responsibilities alongside core content development tasks
- Excellent time-management skills and ability to prioritize competing projects with minimal direction, based on organizational strategic goals
- Bachelor’s degree or higher
- The ideal candidate is creative, tenacious, adaptable, a strong communicator, and a proactive team player
What the job involves
- Articulate is seeking a results-oriented Content Marketing Specialist to be a driving force in our content marketing engine
- You will be instrumental in executing core content activities, including blog post creation, long-form content development (guides, datasheets, courses), and exploring innovative content formats for the Articulate brand
- This role directly contributes to the content strategy for growth programs, ensuring messaging is adapted effectively across all stages of the marketing funnel to achieve conversion goals
- The Content Marketing Specialist is part of a team of content marketers who craft messaging and assets used to meet revenue and conversion goals
- In this role, you will develop a core understanding of our customers, brand, and industry, while supporting our expansion opportunities
- You will know the value behind the Articulate platform and products and use that knowledge to build content according to the business’s needs
- Content creation: Independently create a diverse range of high-quality marketing assets, including blogs, thought leadership guides, product brochures, web copy, and e-learning courses
- Cross-functional partnership: Collaborate closely with the Acquisition, Integrated Marketing, Lifecycle, Global Marketing, Enablement, Sales, and Customer Success teams to align on messaging and positioning and to apply these insights to your specific content programs
- Be the Content Team representative for all growth-programs, such as launch campaigns, acquisition marketing programs, and other initiatives to drive our business in expansion and emerging markets
- Market insight: Support efforts for our core L&D audience while working to expand beyond it to capture new domestic and global market segments
- Innovation: Research, propose, and test new content types and channels to better engage our target market
- Program Ownership & Support: Own and execute content programs aligned to Articulate’s growth marketing strategy
- Collaborate with cross-functional teams to identify content needs, prioritize initiatives, and deliver high-impact assets
- This includes pitching, researching, and creating content that supports major initiatives such as growth campaigns, product releases, sales enablement, customer success programs, and key industry events
Our take
Articulate is a SaaS based training platform for SMBs and Enterprises, aiming to empower anyone – not just learning professionals – to deliver training to a business.
The business was founded in 2002 as a plug-in for Microsoft PowerPoint, and was entirely bootstrapped until a 2021 funding round of $1.5 billion. Since its launch, it has grown significantly - now serving over 100,000 organizations and upwards of 100 million learners customers across the globe, including every single one of the Fortune 100.
The company has invested in aggressive expansion, and is already the most dominant player by far in course-authoring apps. This isin part due to capitalizing on the significant opportunity in targeting businesses that are looking to move from in-person to online-based learning.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$1.5bn
SERIES A
Total funding: $1.5bn
Company benefits
- Student debt repayment - Get up to $2,400 annually ($200/month) in student loan repayments
- Flexible PTO
- Fully remote (we'll help set up your home office with awesome equipment and technology)
- We offer $100 a month toward well-being
- We offer Fortune 500-level medical, dental, and vision coverage for our employees and their dependents
- We offer a baby bonding benefit of up to 17 weeks paid leave to primary and non-primary caregivers
- We offer all employees up to $3,000 tax-free annually for child care assistance
- Tuition reimbursement - Continue your education in any subject you want. We provide up to $5,250/year for classes at a code school or accredited college
- Transgender benefit - We offer medical coverage for gender-affirming surgery and supplemental procedures, along with paid leave for recovery
- We match up to $500 of employee donations each calendar year to nonprofit organizations
- We offer $4,000 annually to travel to seek legal abortion services
- Contribute to your choice of Fidelity 401k plans. Articulate will also contribute 3% of your salary to your 401k whether you decide to contribute or not
- Give your loved ones peace of mind. We provide life, AD&D, short-term disability, and long-term disability benefits to all employees
- We cover 100% of eleven therapy sessions and eleven therapeutic coaching sessions per year with a licensed therapist through the Modern Health platform for each employee and their dependents
- Health savings account (HSA) - We contribute $1000 for family and $500 for individuals annually to help cover co-pays and other medical expenses
- Get coaching in social, physical, financial, and mental well-being. We offer unlimited life-coaching sessions with certified coaches through the Wellness Coach platform
- We value our employees and the important milestones in their lives. We celebrate with cupcakes, Slack shoutouts, and virtual parties
- We support the growth and development of our employees through coaching, internal training, and skills training opportunities
- We offer our employees time off to volunteer in meaningful ways within their communities and beyond
- We offer service sabbaticals to support our employees in doing the work to advance human rights, civil rights, and environmental health
- Cash for Change - Our employee-guided corporate giving program supports organizations advancing human rights, civil rights, and environmental health
Company HQ
NoMad, New York, NY
Leadership
Adam Schwartz
(Founder, CEO & Executive Chair)Founded Articulate in 2002 with a vision to make it easier for the world to learn. Previously served as General Manager for a division of Knowledge Universe.
Lucy Suros
(Director & Vice Chair of the Board)Served as CEO of the company from 2021 to 2023. Previously acted as Marketing Consultant for The Content Bureau and as PR Director for Switzer Communications.
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