Global Event Marketing Manager, Adyen
Operations & Enablement
Payments platform built to grow businesses
Posted today
Payments platform built to grow businesses
1001+ employees
Posted today
1001+ employees
Company mission
To make payments choices easy for merchants.
Role
Who you are
- 5+ years of experience in B2B Event Marketing. You have a proven track record of executing high-impact events and understand the end-to-end lifecycle of event management
- You have spent a significant portion of your career (at least 2-3 years) focused on Event Operations, Marketing Ops, or Enablement. You are ready to move away from individual execution to focus on global scalability and efficiency
- Deep, hands-on administrative expertise with major event management platforms. Experience with Cvent, Jifflenow, or iCapture is a plus
- A passion for documentation, process optimization, and creating scalable solutions for a large, decentralized team
- Highly organized, detail-oriented, and effective at training and collaborating with cross-functional stakeholders (RevOps Tooling, RevOps Analytics, Finance, Legal, Marketing)
- Exceptional analytical skills with a data-first mindset, capable of defining KPIs, building clear ROI models, and generating strategic insights from complex global data sets
- Knowledge of Marketo and Salesforce is a plus
- Fluent spoken and written English
What the job involves
- Adyen is looking for a Global Event Marketing Manager, Operations & Enablement who will be the driving force behind the efficiency, scalability, and measurement of Adyen’s global event portfolio.
- This role focuses on centralizing processes, technology and reporting to maximize the productivity of our 22 local event managers and 350+ events and accurately prove event marketing ROI
- Design, document, and implement Standard Operating Procedures (SOPs) across the entire event lifecycle (planning, registration, contracting, post-event lead flow) to drive consistency and efficiency
- Own, manage, and optimize the centralized event technology stack, including our event management platform (Cvent) and prebooked meeting platform (Jifflenow)
- Ensure seamless integration between event technology tools and core business systems, specifically managing data flow into Marketo (marketing automation) and Salesforce (CRM) to guarantee data accuracy and sales enablement
- Lead the adoption and best practices for on-site lead capture tools, such as Icapture, ensuring regional teams adhere to standardized data collection protocols
- Be the primary point of contact between the Event Marketing Community and the Demo Tool team. Support the community with onboarding into demos, facilitate knowledge sharing between the event team and manage internal processes/collaborate with Supply chain to streamline event hardware supplies
- Manage key global operational vendor relationships (e.g., event tech providers) to ensure service quality and cost efficiency
- Maintain and automate our Global Event Measurement Framework and Dashboard to track essential KPIs, accurately calculate event ROI, and report on pipeline generation and campaign effectiveness to leadership
- Serve as the internal technical expert and trainer, leading enablement sessions for the 22 event marketing managers on new tools, processes, and reporting requirements
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7 billion, it raised over €1 billion and its share price popped on the first day, resulting in a valuation of €14 billion. And its valuation has continued to climb in the years since.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping interested businesses to choose and then implement online payments - without the usual hoops to step through. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$57.2m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $325.5m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Pieter Van Der Does
(Co-Founder & CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
Salary benchmarks
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