Social Media Strategist, Buzzfeed
Tasty
$70.5-72k
More information about location
2 days a week in office (North Mansfield Ave, CA)
Social news organization
Be an early applicant
Social news organization
1001+ employees
Be an early applicant
$70.5-72k
More information about location
2 days a week in office (North Mansfield Ave, CA)
1001+ employees
Company mission
BuzzFeed's mission is to make the internet better by providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content more inclusive, empathetic, and creative; and inspiring its audience to live better lives.
Role
Who you are
- The ideal candidate is obsessed with food videos and food creators (especially in the long-form YouTube space) and would be able to understand and summarize how and why certain videos blow up — where they take off, what makes them special, why they are worth sharing, and how to recreate success across our accounts
- We’re looking for a rockstar who is naturally organized and detail-oriented, able to navigate a fast-paced, dynamic work environment with efficiency and maturity, enthusiastic about social media and all things BuzzFeed — someone who is a data-obsessed self-starter with excellent judgment and communication skills
- 1-3 years of experience online writing/editing/curating on the web
- Understanding of the digital landscape and a proven interest in keeping up to date with developments in web platforms and applications
- Experience publishing and analyzing content across Instagram and Facebook. Bonus points if you are a native Twitter, TikTok and YouTube user as well
- Extensive understanding of how headlines, thumbnails, and captions can affect a post’s performance
- Deep enthusiasm for experimenting with content and strategy to optimize for key metrics
- Are you a meme enthusiast? Are you interested in pop culture - a definite plus!
- Strong organizational and communication skills
- Must have excellent writing skills
- Responds to a fluctuating workload with a positive attitude and is always ready to tackle new challenges!
- Ability to handle multiple priorities - a tireless work ethic never hurts!
What the job involves
- BuzzFeed is seeking a Social Media Strategist to focus on publishing strategy for our food brand, Tasty
- This position will use data to inform decisions and collaborate closely with video producers to ensure our content is released optimally across YouTube, Facebook, Instagram, TikTok, and other platforms
- Schedule, publish and analyze BuzzFeed.com posts across multiple social media platforms including Facebook, Instagram and Twitter
- Completely and wholly owns their initiatives from a publishing point-of-view; has all the answers and if they don’t, are determined in finding the answer
- Establishes a consultative relationship with stakeholders, including executives; educate on new features and offerings in the social media sphere
- Work closely with brand leads to coordinate campaign based native posts
- Acts as an advisor for new initiatives; a respected thought leader to help teams throughout the company crack new content areas and formats
- Has the foresight to anticipate issues in workflow or content performance and present their manager with possible actionable solutions. Able to think outside the day-to-day to find creative scalable solutions (i.e.: work smarter not harder)
- Analyze and assess performance across social media channels. This includes performance of individual posts and content, as well as broad trends across platforms
- Use knowledge of Internet culture and user behavior to present our content in the most shareable way, helping them to have the biggest reach and impact
- Reports to Director of Social Publishing/ Creators
Application process
- No formal cover letters, please. Instead, include a few short paragraphs in your application explaining why you'd be a good fit for this particular position
- Provide links to your social media accounts or personal blog
- Attach a resume
Our take
BuzzFeed is an international media company reaching hundreds of millions of readers each month. The company started life as a platform for viral media, and quickly became known for its online quizzes, listicles, and pop culture articles. At its height, the platform received over 1 billion page views each month.
In 2011, the company launched BuzzFeed News, which won multiple accolades including the National Magazine Award and the George Polk Award before the 2023 announcement it would be shutting down. The closure of its News arm comes alongside similar troubles amongst its online news peers, and has been spurred along by a tough economy, a declining stock market, a slowdown in digital advertising, and changing audience habits.
Despite this considerable blow to its operations, BuzzFeed will continue its presence across YouTube, podcasting and other content, with hopes it will bounce back in the upcoming years. Interestingly, it was announced that HuffPost - which the company bought in 2020 - will continue to publish news as it remains profitable.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$150m
CONVERTIBLE
Nov 2016
$200m
SERIES G
Total funding: $646.3m
Company benefits
- Work from home opportunities
Company HQ
Gramercy Park, New York, NY
Leadership
Jonah Peretti
(CEO)Co-founder of the Huffington Post (alongside Arianna Huffington).
Salary benchmarks
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