Director of Lifecycle Marketing, Toast
$150-240k
More information about location
Point of sale and management system for restaurants
Open for applications
Point of sale and management system for restaurants
1001+ employees
Open for applications
$150-240k
More information about location
1001+ employees
Company mission
Toast's mission is to enrich the food experience for all.
Role
Who you are
- 8+ years of customer lifecycle marketing experience with at least 3 years in a director or senior management role
- Deep expertise building and scaling customer segmentation strategies and guiding CDP implementation for platform companies with complex product ecosystems
- Hands-on experiencing defining and directing global programs that drive measurable impact on product usage, retention, and expansion
- Experience with predictive analytics, propensity modeling, and customer health scoring frameworks
- Balances strategic vision with operational execution in complex, fast-paced organizations
- Collaborative leader who builds trust and alignment across organizations with diverse objectives
What the job involves
- We're seeking an experienced Director of Lifecycle Marketing to lead a new function within Customer Marketing that owns segmentation and automation throughout the entire customer experience – from initial purchase through expansion
- This is a high-impact leadership role where you'll architect the strategy, support a high-performing team, and establish the infrastructure for scalable lifecycle marketing across our customer base
- You'll be responsible for developing global, multi-vertical segmentation frameworks and lifecycle marketing programs that drive measurable outcomes across the full customer journey: product activation, feature adoption, retention, churn mitigation, support deflection, and revenue growth
- As a strategic leader, you'll establish the vision for how customer data drives personalized experiences across the organization, influencing the evolution of our Customer Data Platform (CDP) architecture to serve as the foundation for universal customer segments used by marketing, sales, and customer success teams
- Develop and own the automation strategy for the customer journey starting at initial purchase, including automated nurture sequences, triggered email and in-product messaging, and optimized customer journey maps that drive activation, adoption, retention, and expansion
- Establish measurement frameworks that track performance across all lifecycle stages and business objectives, connecting lifecycle marketing activities to business outcomes
- Partner with cross-functional leadership to set targets across multiple customer health and revenue metrics including activation rates, feature adoption, churn, support ticket reduction, and upsell ARR
- Partner with Marketing Operations and Data teams to build the Customer Data Platform infrastructure to create universal customer segments that serve multiple functions across the organization
- Define segmentation strategy, partnering with Marketing Operations and Data teams to create taxonomy and governance frameworks that ensure consistency and usability across Customer Marketing
- Evangelize customer segmentation and data-driven personalization across the organization working with cross-functional stakeholders in Marketing Operations, Product, Customer Success, and Growth Strategy
- Oversee a team of 5-7 marketers, establishing clear roles and responsibilities and a culture focused on continuous optimization
Our take
Running a restaurant means managing a stressful set of elements, all needing to work together seamlessly to create a good experience for diners. Toast helps to streamline processes, and puts an end to piles of paperwork, by providing a platform whereby tableside ordering, menu modifications, labour management, payroll, and more are all housed in one system that can run from a tablet.
Toast offers restaurant-grade hardware and cloud-based, customisable payment solutions to serve clients from startup through to growth phase, as well as a service for established restaurants. By combining all the digital services a restaurant might need, the platform can act as the one and comprehensive solution for restaurants of any size, avoiding restaurateurs from having to invest in a range of technologies.
Toast has over 70,000 restaurants on its books, from food trucks to national brands, and its mobile ordering and payment solutions have made it a recognized brand for consumers. The company's IPO in 2021 saw it valued at over $30 billion and since then, it has added more features to its product suite including wholesale and catering order tools. Toast then, has proven its place as an indispensable player in the restaurant space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2020
$400m
SERIES F
Apr 2019
$250m
SERIES E
Total funding: $899m
Company benefits
- Peer and company recognition programs
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Steve Fredette
(Co-Founder & President)They studied at MIT before co-founding Klick Mobile in 2009 and spending almost 7 years at Endeca. They left their Management role in June 2012 having co-founded Toast in May.
Aman Narang
(Co-Founder & CEO)Having studied Computer Science at MIT, they worked at Endeca for 5 years. They moved from working as Product Manager to work full-time as President of Toast in 2013, having co-founded it the previous year.
Jonathan Grimm
(Co-Founder & CTO)They also studied Computer Science at MIT before working as an Engineer for Endeca for over 4 years. They worked at Oracle for 5 months prior to co-founding Toast in May 2012.
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