Performance Marketing & Website Analyst, Climate Impact Partners

• Solid hands-on experience in digital marketing, performance analysis, and conversion optimisation, with a proven track record of delivering measurable results
• Deep knowledge of Google Ads, Meta Ads, Google Analytics 4 (GA4), and Google Tag Manager
• Strong grasp of attribution, segmentation, and customer journey analysis (e.g., ads > lead magnet > nurture > meeting)
• Familiarity with lead scoring, Salesforce campaign attribution, and marketing automation platforms like Pardot
• Proficient in Excel/Sheets and comfortable working with large data sets
• Experience with A/B testing tools
• Show ownership and accountability: You take pride in your work, are proactive in managing your responsibilities, and are eager to set and meet personal performance goals
• Demonstrate commercial awareness: You’re curious about how your work contributes to the bigger picture, ask thoughtful questions, and are motivated to understand client and business needs
• Embrace innovation and improvement: You bring a fresh perspective, are open to new ideas, and look for ways to improve processes, even in small but meaningful ways
• Be a collaborative team player: You’ll contribute positively to a supportive, high-performing team, with a willingness to learn from others and take on feedback with a growth mindset
• Alignment with company values of ambition, integrity, innovation, and service, with a demonstrated commitment to leveraging your role to drive positive impact and meaningful change

Desirable

• In this role, you will be responsible for managing and optimising paid media campaigns across platforms like Google Ads, Meta, and LinkedIn
• You’ll work closely with our Brand & Content team to test and refine creative assets, run A/B and multivariate tests to boost performance, and use data to uncover opportunities for improved user experience and conversion
• With a focus on continuous optimisation, you’ll track website analytics, identify conversion bottlenecks, support CRO initiatives with external developers, and maintain dashboards that clearly visualise performance metrics
• Your insights and recommendations will help drive smarter decisions and maximise our digital marketing impact
• This is more than just a marketing role, it’s a chance to apply your digital expertise to drive real-world impact
• By optimising high-performance campaigns and uncovering actionable insights, you'll help amplify climate solutions that reduce carbon emissions, improve lives, and protect ecosystems
• Join a mission-driven team where your analytical skills contribute directly to turning climate ambition to impact
• Monitor, analyse, and optimise paid media campaigns across Google Ads, Meta, LinkedIn, and other digital platforms
• Collaborate with Brand & Content team to test and optimise ad creatives and messaging
• Run A/B and multivariate tests to improve campaign outcomes (CPC, CTR, ROAS, CPA)
• Track and analyse website performance using Google Analytics
• Identify conversion bottlenecks and create actionable strategies for improving on-site user experience
• Collaborate with developers (third party) to implement conversion rate optimisation (CRO) initiatives
• Set up and maintain dashboards to visualize user journeys, KPIs, and conversion flows
• Collaborate with sales/rev ops to track lead quality, lead-to-MQL rate, and campaign-level ROI
• Provide weekly and monthly reports to stakeholders with insights and recommendations