Senior Director of Marketing Analytics, Upside
$256-270k
+ Equity
More information about location
3 days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$256-270k
+ Equity
More information about location
3 days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- The ideal candidate should possess a combination of analytical rigor, critical thinking, and consistent collaboration with cross-functional teams to steer successful marketing initiatives in a fast-paced and ever-changing environment
- Marketing Measurement Solutions: Extensive experience in developing, implementing, and managing sophisticated marketing measurement solutions. This includes advanced methodologies such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models. Proven ability to apply causal inference techniques to isolate the true impact of marketing efforts. Expertise in building forecasting models to predict future performance, understanding Lifetime Value (LTV) of customers, analyzing churn patterns, and performing in-depth customer segmentation
- Brand and Performance Marketing Measurement: Deep understanding of measurement strategies for both Brand and Performance Marketing initiatives. Ability to differentiate and apply appropriate metrics and analytical approaches for each
- Stakeholder Communication and Collaboration: Demonstrated ability to work with high autonomy and partner effectively with diverse, non-technical stakeholders. Exceptional communication skills, both written and verbal, to present complex analytical findings in a clear, concise, and actionable manner to audiences at all levels of the organization
- Data Analysis and Technical Proficiency: Highly autonomous in using data to produce meaningful insights. Expert-level proficiency in data manipulation and analysis using SQL, Python/R for statistical modeling, and visualization tools like Tableau/Looker for creating compelling reports and dashboards
- Financial Acumen: Proven ability to partner with Finance to translate marketing analytics into financial forecasts, models, and budgets. Skilled at quantifying campaign impact and ROI, communicating marketing insights to inform financial planning and analysis, budget allocation, and business strategy
- Growth Mindset and Agency: Possesses a strong sense of agency and a proactive, growth mentality. Self-motivated and driven to continuously learn and improve
What the job involves
- As the Senior Director, Marketing Analytics, you will be responsible for driving data-informed strategies and optimizing performance for the Consumer Marketing organization
- Reporting to the CMO, this individual will drive analytics initiatives across the entire Consumer Marketing organization and partner teams
- Maintain operational and organizational systems and processes for Consumer Marketing pertaining to content calendar, creative, vendor management, and internal communications
- Leverage Upside’s internal and external capabilities to manage consumer-facing marketing campaigns across Lifecycle/CRM, Performance Marketing, Brand, and Product Marketing
- Leverage Upside’s internal and external data to analyze consumer-facing marketing campaigns across Lifecycle/CRM, Performance Marketing, Brand, and Product Marketing, providing insights and recommendations for optimization
- Develop and maintain analytics systems and processes for Consumer Marketing, including reporting dashboards, data pipelines, and measurement frameworks
- Develop data-driven strategies for stronger content and impact for consumer-facing campaigns
- Build a clear and compelling consumer brand in a competitive category through insightful data analysis
- Increase quality, efficiency, and velocity of consumer marketing efforts through robust analytics and performance tracking
- Strategic Leadership & Mentorship: Spearhead the Marketing Analytics team, acting as a strategic leader and mentor. This involves not only assigning tasks and monitoring progress but also actively fostering professional development through training, workshops, and individual coaching. Cultivate a culture of collaboration, knowledge sharing, and continuous learning to elevate the team's overall analytical expertise
- Talent Acquisition and Retention: Participate in the recruitment process, identifying and attracting top-tier data science talent. Develop strategies to retain high-performing team members, ensuring the team remains motivated and engaged. Conduct regular performance reviews, providing constructive feedback and setting clear goals
- Comprehensive Data Integration and Analysis: Conduct in-depth analyses of marketing data originating from a diverse range of sources, encompassing digital channels, traditional offline media, social media platforms, CRM systems, and brand-specific metrics. This requires proficiency in data wrangling, cleansing, and integration techniques. Use sophisticated visualization tools to effectively communicate complex data patterns and trends
- Actionable Insights and Trend Identification: Go beyond mere data reporting. Identify actionable insights that can drive tangible business outcomes. Analyze emerging trends within the marketing landscape and provide recommendations to capitalize on these opportunities. Stay abreast of industry best practices and leverage innovative analytical methodologies
- Development and Implementation of Statistical Models: Develop and deploy sophisticated statistical models, including regression analysis, time series forecasting, and predictive modeling. These models should enable accurate marketing performance evaluation, outcome prediction, and optimization of marketing investments. Ensure model validation and continuous improvement for sustained accuracy and relevance
- Application of Advanced Analytics Solutions: Collaborate closely with Marketing partners to implement and optimize advanced analytics solutions such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) optimization frameworks. Integrate these solutions into the overall marketing strategy, enabling data-driven decision-making in all marketing initiatives
- Clear and Persuasive Communication of Insights: Communicate intricate analytical findings to senior leadership in a clear, concise, and persuasive manner. Use compelling visualizations and narratives to make sophisticated data accessible and understandable. Develop data-driven recommendations for improving business performance and marketing efficiency
- Strategic Partnership with Marketing Leads: Establish strong collaborative partnerships with Marketing leads to develop and refine growth strategies. Act as a trusted advisor, providing analytical insights and guidance to advise marketing decisions. Facilitate workshops and presentations to disseminate knowledge and build consensus for data-driven approaches
- Cross-functional Collaboration with Finance: Partner closely with the Finance team to ensure alignment between marketing analytics and company financial planning objectives. Translate consumer analytics and campaign outcomes into actionable insights for forecasting, budgeting, and long-term financial planning. Support Finance stakeholders in understanding the business impact of marketing activities by providing clear, data-driven explanations of key growth and efficiency metrics
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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