Senior Marketing Executive, Arbor Education
£35-40k
+ Bonus
More information about location
3 days a week in office (The Key, London)
We helps schools transform the way they work using data
Be an early applicant
We helps schools transform the way they work using data
101-200 employees
Be an early applicant
£35-40k
+ Bonus
More information about location
3 days a week in office (The Key, London)
101-200 employees
Company mission
Arbor's mission to transform the way schools work for the better, and it starts by giving everyone the right tools and technology for the job.
Role
Who you are
- Hands-on experience in B2B Marketing, ideally within tech or SaaS
- Experience using Hubspot, Salesforce or Marketo (or other similar system)
- Creative, tactical thinker - brilliant at creating plans and executing on them
- Excellent copywriting and editing skills - you can turn a piece of writing into something special
- Excellent collaborator who enjoys working across multiple teams
- A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales
- An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion
- Strong analytical skills and data driven thinking, with a passion to use data to drive growth
- An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these
- Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change
What the job involves
- We are looking for a creative and highly organised Senior Marketing Executive to join our Schools Marketing team and help us broaden and deepen our impact by attracting new customers, retaining and renewing our existing customer base and cross-selling other products in our School Management Suite
- The core remit of the role is to generate new business leads and support our Sales teams to convert them through channels such as email, direct mail, partner co-marketing, webinars and events
- It’s a fast-paced and exciting role in a high-performing and collaborative team
- Support the School Marketing Lead and Customer Marketing Manager in creating the termly marketing programme for maintained schools and local authorities
- Research, craft, and implement outbound campaigns that convert prospects and customers alike. Partner with sales to ensure campaigns are as effective as possible
- Plan and manage local events such as network meetings, roadshows and trade shows, and collaborate with the wider marketing team to help deliver our national events programme
- Develop maintained school nurture campaigns, and work with our Brand and Content team to produce supporting content e.g. webinars and thought leadership
- Own our school webinar programme, making sure it’s as effective as possible
- Work on scalable ways to deliver personalised partner co-marketing campaigns
- Partner with the Marketing Operations Manager to make sure our marketing CRM Hubspot is working effectively for the Schools Marketing Team. Be an expert in using Hubspot to achieve your goals and deliver your programme
- Manage multiple concurrent projects with different goals, stakeholders and deadlines, using project management tools e.g. Asana or monday.com to plan and prioritise your time
Application process
- Intro call: We’ll invite you to a 30 minute call with one of our Talent Manager, to learn more about the role, ask questions, and tell us about you
- First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Beth, our Schools Marketing Lead. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with the wider marketing team
- Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our Chief Marketing Officer. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process
Salary benchmarks
Our take
Arbor helps schools transform the way they work, saving teachers time and improving student outcomes.
The mess and stress of data and admin is a major source of unhappiness in our schools. 60% of a teacher's time is spent on admin-related work, 53% agree that it contributes to stress and it's only getting worse every year. Arbor is tackling this by building hassle-free school technology. The company has two products, a Management Information System to automate school workflows, saving teachers time, and benchmarking analytics to identify areas of concern and reduce time to intervention.
With a team of diverse and experienced individuals, including former teachers and education specialists, the company stands poised to enact meaningful change within the sector, Its mission is clear: to assist schools in prioritising what matters most - enhancing the well-being of teachers and fostering positive student outcomes worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
34% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$3.8m
EARLY VC
Dec 2018
$2.3m
EARLY VC
Total funding: $13.3m
Company benefits
- Aside from the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday.
- At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.
- Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health.
- Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are
- We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!
- Half-day summer Fridays Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!
- 25 days holiday (excl. bank holidays)
- EAP - Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.
- We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice
Company values
- Own what you do - We act like owners, embrace responsibility and own the outcomes of our work - both good and bad!
- Everyday's a school day - Education and technology have changed more in the last 10 years than in the last 100. We need to embrace change and continually challenge ourselves to grow and stay ahead
- Make an impact - We take pride in being part of a movement to improve how schools work, so we're always thinking about how we can make a difference
- No-one can whistle a symphony - ...it takes an orchestra! We work together as a team to help each other, our partners and our customers to achieve their full potential
Company HQ
London, UK
Articles
Leadership
James Weatherill
(CEO)Previously Analyst at Ledbury Research for 3 years and Venture Manager at Therefore Ventures for 1 year
People progressing
Joined as Marketing Executive, being promoted to Marketing Manager after 1 year
Ulrik joined Arbor 10 years ago as a junior developer and has moved through the ranks to Principle Engineer and our longest serving engineer. A great representation of career progression at Arbor!
Diversity, Equity & Inclusion at Arbor Education
Ben Ainger (Talent Acquisition Lead)
- At Arbor, our mission is to transform the ways schools work. That means we serve a broad and diverse professional community - from teachers to SLT to Support Staff - and an equally diverse student and parent community. We want to make sure we build the best products for our schools, and we passionately believe that starts with building a workforce as diverse as the communities we serve
- As of today we know we’re not there yet, but we’re committed to doing the work to improve. We want Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive
- Our focus over the past few months has been on understanding where we need to improve, and on making sure that everyone at Arbor has had the chance to share their views. So far, we’ve established a Diversity and Inclusion Committee, surveyed our team, hosted training and workshops, and reviewed our recruitment process. We know we’ve still got big work to do, but we’re actively working on it. We look forward to hearing your thoughts on how we’re doing
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