Senior Data Analyst, Deel

• Bachelor’s degree in Computer Science, Math, Statistics, Economics, or a related field
• You are a deeply curious person. You love understanding how the world works and have a deep sense for business and strategy
• Highly proficient in SQL and experience with self-service BI tools like Looker
• 3+ years of experience in marketing or growth analytics, with a proven track record of supporting marketing leadership (CMO, Marketing Directors) in strategic decision-making
• Experience with holistic marketing measurement frameworks, such as Marketing Mix Modeling, experiment design, and top-down/bottom-up forecasting
• Strong experience in marketing budget allocation, target setting, and cross-channel investment optimization
• Excellent communication and storytelling skills; ability to translate complex data into clear, actionable insights for senior stakeholders
• Experience working in fast-paced, high-growth environments, with the ability to influence executive decision-making

Desirable

• In this role, you will partner closely with marketing leadership, including Marketing Heads and Marketing Directors, to drive data-driven marketing strategy, optimize budget allocation, and set top-level marketing targets
• You will take a holistic approach to marketing performance, leveraging cross-channel insights to inform investment decisions, guide marketing mix planning, and ensure resources are allocated effectively
• Your work will directly influence how Deel balances marketing and sales efforts, driving efficiency and maximizing impact across all marketing channels
• Partner with Marketing Leadership as a strategic thought partner, guiding budget allocation and cross-channel marketing investments
• Collaborate with GTM Data team members, including Marketing Analysts, Analytics Engineers, Digital Analytics Managers, as well as Sales Operations and Marketing Operations teams
• Develop intuitive and actionable dashboards in Looker, providing a holistic view of marketing performance and enabling data-driven decision-making
• Design and track top-level marketing KPIs, ensuring alignment with business objectives and optimizing marketing and sales team balance
• Own and refine marketing measurement frameworks, including Marketing Mix Analysis, to identify the most efficient channel and regional investment strategies
• Lead target-setting processes, ensuring marketing teams have clear, data-backed goals that drive efficiency and growth
• Conduct structured experiments to optimize marketing spend, improve cross-channel attribution, and inform strategic planning
• Generate insights and recommendations for marketing leadership to guide budget planning, headcount allocation, and performance measurement across teams