Senior Customer Marketing Specialist, Netskope
Security cloud platform
Open for applications
Security cloud platform
1001+ employees
Open for applications
1001+ employees
Company mission
To redefine cloud, network, and data security, empowering security teams with the right balance of protection and speed they need to secure their organisation's digital transformation journey.
Role
Who you are
- 2-4 years experience in a customer marketing or a campaign role
- B2B experience required
- Experience running multi-channel marketing campaigns
- Familiar with B2B marketing tools (Salesforce, Marketo, 6Sense, Sendoso, Goldcast)
- A self-starter attitude and team player, able to accept direction, and work independently
- A positive attitude with adaptability in a fast-paced work environment
- Results-communication and collaboration skills
- Strong attention to detail
- SaaS company experience preferred
- Security and/or Networking (IT/technology industry) experience is a plus
- Experience in agile work environments is a plus
- Bachelor’s degree in Marketing or communications-related field preferred, or equivalent work experience
What the job involves
- As a Customer Marketing team member, you will be a hands-on partner in planning, promoting, and executing highly effective and engaging customer marketing programs from end-to-end
- You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and can effectively orchestrate many moving parts
- You will work closely with cross functional teams like Campaigns, Product Marketing, ABM, Advocacy, and Field Sales to help drive new upsell pipeline, influence opportunities, and drive engagement with our top customer accounts
- This role reports into the Global Director of Customer Marketing on the Corporate Marketing team
- Work closely with the Product Marketing and Campaigns teams to design and execute targeted campaigns that promote upsell and cross-sell opportunities, tailored to the needs of existing customers
- Lead the development and execution of Account-based marketing (ABM) strategies focused on upselling to Tier 1 customers, driving deeper product adoption and increased lifetime value
- Assist in the planning and execution of the Technical Customer Advisory Board (TCAB) program, including identifying key customer participants, developing meeting agendas, and managing communication with members
- Own the health of the customer database by identifying key decision-maker titles, enriching customer profiles, and creating segmented micro audiences to target effectively
- Define and implement metrics to measure the effectiveness of marketing efforts on driving upsell opportunities, tracking campaign performance and ROI to inform future strategies
- Create a formalized follow-up process for customer Marketing Qualified Leads (MQLs), ensuring timely and effective engagement with customers
- Work closely with the Advocacy team to incorporate customer proof into marketing campaigns, ensuring customer validation and enhancing credibility
Our take
As more and more businesses switch to the cloud, there is a growing concern over data breaches and outages, and companies need to invest more in stabilising their security tools. Netskope is a leader in cloud security, helping the world’s largest organisations take full advantage of the cloud and web without sacrificing their resilience to attacks.
The company's patented Cloud XD technology eliminates security blind spots, with the capability to quickly target and control activities across thousands of cloud services and millions of websites. With full control from one cloud, users benefit from 360-degree data protection that guards data everywhere, with advanced threat protection that stops more elusive attacks.
At the beginning of 2023, Netskope raised $401 million in funding that has been used to advance its secure access service edge (SASE) efforts. It continues to release new products, as well as report on the development of the cyberthreat landscape, with the potential to become a driving force and voice for improved cloud security.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jan 2023
$401m
CONVERTIBLE
Jul 2021
$300m
SERIES H
Total funding: $1.4bn
Company benefits
- Family Medical Leave
- Flexible Work Schedule
- Remote Work Program
- Dental Benefits
- Disability Insurance
- Flexible Spending Account (FSA)
- Health Insurance Benefits
- Life Insurance
- Vision Benefits
- Commuter Benefits
- Company Outings
- Stocked Kitchen
- 401(K)
- Employee Stock Purchase Plan
- Paid Holidays
- Paid Sick Days
Company values
- Collaborative and transparent - Everybody works hard and we work together. Our corporate leadership is clear, open, honest and our middle managers share what’s happening in the company, and the most junior people have a big impact. That’s what it means to be transparent
- No politics or bureaucracy - There’s no room for politics or bureaucracy at Netskope. Big egos are shown the door. Nobody’s too senior or important to be held accountable. Everybody rolls up their sleeves, and the best ideas win
- Determined - we make it happen, period - Whether we’re dealing with a customer issue, a needed product feature, or a way to enable our best partners, we make it happen. No excuses. It’s in our DNA
- Customers are #1, and we have their back - Our customers’ success means more to us than anything else? Technology projects aren’t always easy, and our job is to be in the trenches with our customers. They need to know we have their backs, and we need to earn their trust every day
- Dream big and be innovative - Netskope is solving some of the most advanced information security challenges today. We have more than 40 patent claims to our name, with dozens more in process. Our only choice is to dream big and innovate every day
- Always have fun - Whether we’re sharing a meal or volunteering alongside our colleagues, we are laughing and having fun. We trust and appreciate each other, and nobody takes themselves too seriously. That’s what makes work fun
Company HQ
Santa Clara, CA
Articles
Leadership
Sanjay Beri
(CEO)Previously worked for 8 years at Juniper Networks, holding various positions such as VP and General Manager of Access/Security and Pulse Business Unit, and Executive Sponsor of Juniper Engineering Operations.
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