Social Media and Marketing Manager, Genies
$85-105k
AI avatar technology company
Be an early applicant
AI avatar technology company
201-500 employees
Be an early applicant
$85-105k
201-500 employees
Company mission
To unlock a more authentic type of human expression, enabling people to be more comfortable with their true selves in the digital world.
Role
Who you are
- This is an ideal role for a marketing generalist who thrives in fast-moving environments, enjoys ownership, is chronically online with a strong pulse on culture and tech trends, and is excited to help shape how a brand shows up across channels
- 3–6+ years experience in social media, content, or marketing roles (startup or fast-moving environment preferred)
- Strong understanding of social platforms, especially TikTok, Instagram, and X
- Proven ability to manage multiple workstreams and keep projects organized and moving
- Excellent written communication skills
- Experience coordinating with creatives, contractors, or cross-functional teams
- Comfort being the “owner” who keeps things running and holds timelines
- Experience building or managing online communities
- Basic content creation or editing skills (CapCut, Premiere, Canva, etc.)
- Familiarity with gaming, tech, internet culture, and/or creator ecosystems
What the job involves
- Genies is building the identity layer for the next generation of games, AI characters, and interactive experiences
- We’re looking for a Social Media and Marketing Manager to act as a central operator across our marketing efforts - owning execution, coordination, and momentum across social, content, and marketing campaigns
- This role goes beyond managing social calendars
- You’ll function as a project manager and executor for ongoing marketing campaigns, product launches, and content initiatives, working closely with leadership, creative partners, agencies, and internal teams
- You’ll help translate strategy into action, keep work moving across stakeholders, and ensure high-quality output consistently ships
- This role will help oversee marketing execution across Genies’ suite of consumer and developer products
- Manage Genies’ social media presence across Instagram, TikTok, X, and LinkedIn
- Develop and maintain weekly and monthly social calendars across platforms
- Ensure consistent posting cadence and timely execution
- Adapt content appropriately per platform while maintaining brand voice and quality
- Manage the full content workflow: idea → brief → creation → review → publish → iterate
- Coordinate content production across internal contributors and external contractors
- Manage timelines, deliverables, and accountability for all content executors
- Actively engage with followers, commenters, and DMs across social platforms
- Serve as the first line of communication between the community and internal teams
- Build authentic relationships with the Genies audience and broader ecosystem
- Leverage social channels as a feedback loop for user and developer insights (UXR)
- Identify and develop collaboration opportunities with creators, partners, and other relevant accounts
- Support coordination and execution of larger marketing campaigns, product launches, and GTM initiatives
- Help translate campaign strategy and launch plans into clear timelines, deliverables, and execution checklists
- Coordinate across internal teams (product, engineering, design, comms) and external partners to keep launches on track
- Manage assets, approvals, and handoffs related to campaigns and product releases
- Ensure campaign and launch-related content is properly reflected across social channels
- Research viral content formats, hooks, and trends to inform creative direction
- Develop marketing reports to share with agencies, internal executors, and creative leads
- Stay current on social trends, tech developments, new platforms, and cultural moments
- Identify influencers, creators, and collaborators aligned with Genies’ brand and audience
- Coordinate execution and reporting from external agencies + contractors
- Coordinate asset handoffs between internal teams and external partners
- Develop and manage internal review processes to deliver clear, actionable feedback externally
- Ensure agency output aligns with brand, goals, and timelines
- Track and review performance across social channels and user acquisition efforts
- Manage marketing data in a clear, digestible format for daily and weekly reporting
- Surface insights on what’s working, what’s not, and where to iterate
- Support leadership with concise performance summaries and recommendations
Our take
Genies is a leading avatar company, bridging the gap between the physical and digital worlds. With the number of users in the digital space growing exponentially, Genies' goal is to help people more accurately depict themselves online.
While avatars have been around for a while, Genies provides users with greater customisation options. For example, thanks to a partnership with Gucci, users can now buy digital designer clothing for their avatars.
The fact that Fortnite sold $1B in avatar skins in one year alone highlights how popular avatars still are in the gaming and entertainment industry. Genies has raised nearly $270M in funding and hopes to capitalise on this opportunity moving forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2022
$150m
SERIES C
May 2021
$65m
SERIES B
Total funding: $255.3m
Company benefits
- You'll work with a team that you’ll be able to learn from and grow with, including support for your own professional development
- You'll be at the helm of your own career, shaping it with your own innovative contributions to a nascent team and product with flexible hours and a work from home policy
- You'll enjoy the culture and perks of a startup, with the stability of being well funded
- Comprehensive health insurance for you and your family (Anthem + Kaiser Options Available), Dental and Vision Insurance
- Competitive salaries and 401K program for all full time employees
- Flexible paid time off, sick time, monthly mental health days and paid company holidays; in addition to paid parental leave, bereavement leave, and jury duty leave for full-time employees
- Health & wellness support through programs such as monthly wellness reimbursement
- Working in a brand new, bright, open-environment and fun office space - there’s even a slide!
- Choice of MacBook or windows laptop
Company HQ
Los Angeles, CA
Leadership
Akash Nigam
(Founder & CEO)CEO and founder at Blend, then co-founded Genies in 2017 - has been CEO since. General Partner and Founder at Humans since 2020.
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