Paid Advertising & Social Media Specialist, Outpost24
More information about location
Cyber security risk management
Be an early applicant
Cyber security risk management
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To help customers automate cyber hygiene and tighten cyber exposure before their business can be disrupted.
Role
Who you are
- Hands-on experience deploying paid advertising strategies and campaign in paid media platforms, particularly with Google Ads and LinkedIn Ads
- Hands-on mindset with strong execution skills
- Experience supporting ABM or highly targeted B2B campaigns
- Basic video editing skills or willingness to learn, ideally using platforms such as Canva, PowerDirector, or Microsoft ClipChamp
- Strong project management and coordination abilities
- Comfortable working cross-functionally with marketing, product marketing, and content teams
- Highly organized with strong attention to detail
- Proactive and self-motivated; able to take ownership without constant supervision
- Strong communication skills and confidence working with multiple stakeholders
- Collaborative and team-oriented, with a low-ego mindset
- Adaptable and comfortable working in a fast-moving environment
- Curious and eager to learn new tools, platforms, and channels
- Don’t fulfil all the criteria? At Outpost24, we're dedicated to building a diverse and inclusive workplace, where attitude, values, and willingness to learn are valued above all. So, if you're excited about this role but your professional experiences don't completely align with what we're looking for, we encourage you to apply anyway
What the job involves
- We are looking for a self-driven Paid Advertising & Social Media Specialist to support execution and optimization across paid advertising and owned social channels
- This role works closely with Marketing Managers, Product Marketing, external creative agencies, and content teams to bring campaigns and channel initiatives to life
- You will act as a hands-on executor and project co-owner for several high-impact initiatives
- Paid Advertising & ABM Execution:
- Manage all paid media campaigns and maximise conversions for B2B business: PPC, Google Search and Google Ads
- Work closely with Marketing Managers and Product Marketing to execute paid campaigns
- Support campaign strategy, setup, execution, and performance measurement
- Implement and support ABM and highly targeted campaigns, primarily on LinkedIn
- Ensure strong cross-team communication and alignment while Marketing Managers retain budget ownership
- YouTube Channel Project (Co-Owner):
- Co-own the end-to-end execution of our YouTube channel clean-up and relaunch project
- Manage the creation and publishing of video content according to an existing plan
- Perform basic video editing (training provided)
- Coordinate with external creative agencies or freelancers for advanced video production
- Ensure consistency, quality, and timely delivery of content
- Reddit Channel Activation (Co-Owner):
- Co-own the activation and growth of our Reddit presence
- Work closely with the content team following the initial kick-off and defined direction
- Support content posting, engagement, experimentation, and learning
- Help ensure the brand is represented authentically and consistently on Reddit
Our take
With cybercrime expected to cost the world economy over $9T in 2024, cybersecurity has never been more important. Outpost24 was founded in 2001 to help companies manage the growing threat of cyber criminals by assessing and testing an organisation's IT vulnerabilities and providing visibility of the assets at risk so that security holes can be closed before they are exploited by bad actors.
The cybersecurity sector is crowded, and Outpost24 faces intense competition from the likes of IBM and Cisco, not to mention a host of startups focusing on issues in the space. However, Outpost24 has managed to carve out a place for itself with a focus on security testing rather than becoming distracted by diversifying into other solutions. It is also the only company to offer full coverage across network, device, web, cloud data and user security in a single package. This approach has stood it in good stead for over 20 years and garnered it a client base of over 2,500 customers including HMV, BBC Worldwide and The Belgian National Lottery.
Outpost24 was acquired by Vitruvian Partners in 2022. With the injection of funding provided by its new parent company, Outpost24 is accelerating its product development and increasing its marketing efforts. While it is a significant business in the European and US markets, it is aiming to grow its market share and expand internationally in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$21.8m
GROWTH EQUITY VC
Total funding: $21.8m
Company HQ
Pottholmen, Karlskrona, Blekinge län
Leadership
Karl Thedeen
(CEO)Previously SVP, Head of Metro Business group at Infinera and CEO of Transmode.
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