Senior Product Marketing Manager, Midi Health
Commercial
Women’s midlife virtual healthcare clinic
Job no longer available
Women’s midlife virtual healthcare clinic
201-500 employees
Job no longer available
201-500 employees
Company mission
To bring compassionate, high-quality medical care to women 35+.
Role
Who you are
- 8+ years in B2B or B2B2C product marketing or customer marketing
- Experience working in small companies or on small teams that sell into large enterprise accounts (10,000+ lives or organizations serving diverse populations)
- Proven success supporting field teams (Sales/Client Success), developing campaigns and communication journeys, and working within CRM platforms (HubSpot preferred)
- Demonstrated ability to grow B2B customer contracts and activate B2C users within the Employer and/or Health Plan space
- Excellent storytelling and communication skills, with strong executive presence
- Analytical mindset—you understand what’s working, why, and how to continuously optimize results
- Curiosity, adaptability, and the ability to prioritize based on evolving market trends
What the job involves
- The Senior Product Marketing Manager – Commercial will be responsible for end-to-end marketing activities, ensuring the value proposition of Midi Health for women in midlife is well understood by enterprise employers (and their eligible employees), B2B health tech partners, and our newest segment health plans
- This role requires a deep understanding of buyer personas and the messaging and products that motivate them to integrate Midi’s services into their benefits and offerings
- It also involves creating communication campaigns that help large-scale organizations engage and activate end-users (B2C) to schedule consultations with Midi Health
- This is an exciting opportunity that combines responsibilities across GTM strategy and execution
- You will be the marketing leader for this line of business, with the opportunity to grow the team as business milestones are achieved
- Own the entire marketing funnel from product marketing to customer/end-user engagement marketing or our Commercial business (with support from creative, editorial, and demand generation teams)
- Create compelling, audience-specific value propositions and messaging that help us win across employers/employees, B2B2C partners, and health plans. Balancing goals for new logo acquisition with end-user expansion
- Pilot innovative engagement tactics and campaigns to move us from the “build” to “scale” phase as our book of business grows
- Partner with Sales, Client Success, Product, and DTC Marketing to shape the future of Midi Health in a variety of professional settings
- Increase product consideration and adoption of Midi’s services within target B2B segments to boost closed-won rates
- Partner with Demand Generation and Sales to create a high-touchpoint marketing funnel with tailored messaging for diverse C-suite buyers (employers, health plan managers, and other partners)
- Champion launch activities with enterprise customers, with a deliberate focus on maximizing the pre-sale phase and the first 90 days post-sale to build buy-in for Midi-led marketing
- Design and implement multi-channel B2C marketing campaigns (e.g., email, content kits, webinars, events) to drive user acquisition and activation. This includes developing personalized content, nurture campaigns (in collaboration with Lifecycle), and educational programs to support patients through their midlife health journeys
- Monitor and report on the performance of all Commercial marketing initiatives. Analyze key metrics (e.g., customer engagement, activation rates) and connect them to marketing efforts to identify opportunities for optimization and growth
- Enable field teams on new strategic initiatives and product launches, as needed
Application process
- Recruiter Screen (30 min)
- Hiring Manager Interview (45 min)
- Marketing Assessment (30 min)
- Final Team Interviews (2 hours)
- The application window closes on 5PM EST on Thursday, June 12th, 2025
- Every application will be reviewed, and you will receive feedback on next steps the week of June 16th
Our take
Women’s health is widely known to be an under-researched and undervalued sector of the global health market. There is considerable opportunity for companies and researchers to delve deeper. Focusing on menopause specifically is Midi Health, founded in 2021.
The female founders built an offering from telehealth visits and at-home testing to supplement delivery. The company really looks to support women through a trying phase, tailoring to individual needs rather than the age-old issue that the main healthcare system falls privy to of grouping all women in one.
A huge win for the company is that the program is supported by major insurance plans across 12 states in America - creating accessibility for the majority. With a large dose of funding, Midi Health continues to scale and expand its services to more states.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2024
$60m
SERIES B
Sep 2023
$25m
SERIES A
Total funding: $112.9m
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Joanna Strober
(Co-Founder & CEO)Previously Founder and COO of Kurbo Health (acquired by WW in 2018), where they later became SVP. Co-author of Getting to 50/50.
Sharon Meers
(Co-Founder & COO)Co-founder and Advisor for The People. Previously, worked at Ebay first as Head of Sales and Business Development, and then as Head of Strategic Partnerships. Also Director of Capital Group | American Funds.
Jill Herzig
(Co-founder & Chief Branding Officer)A vast background in editing within the magazine industry. Went on to become Content Officer for January AI and Senior Director, Content Innovation at WW (formerly Weight Watchers).
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