Search Engine Optimization Specialist, Pluralsight
$59.7-73.7k
More information about location
Technology workforce development company
Job no longer available
Technology workforce development company
1001+ employees
Job no longer available
$59.7-73.7k
More information about location
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- This role requires a detail-oriented, data-driven individual with a solid understanding of SEO best practices and tools
- You enjoy learning and are open to new ways of doing things
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link
- You believe in continuous improvement and request frequent feedback from others
- Experience using SEO tools such as Search Console, SEMrush, Ahrefs, Moz, etc
- Experience using data visualization tools such as Tableau and Adobe Analytics
- Solid knowledge of HTML, CSS, and basic understanding of JavaScript in relation to SEO
- Ability to perform keyword research and use data to inform content strategies
- Solid attention to detail with excellent organizational skills and the ability to work independently
- Superb communication skills, with the ability to collaborate effectively with multi-functional teams
- Analytical mentality with a focus on data-driven decision-making
- 3-5 years of hands-on SEO experience, with a strong understanding of both technical and on-page SEO
What the job involves
- As an SEO Specialist II, you will play a critical role in improving the company’s search engine visibility and driving organic traffic across B2B, B2C, and Public Sector audiences
- Working independently with general guidance, you will be responsible for executing technical SEO, on-page SEO strategies, and delivering regular performance reporting
- Conduct regular technical SEO audits and resolve issues related to site speed, crawl errors, indexation, and mobile usability
- Ensure proper site architecture, URL structure, and XML sitemaps are in place to maximize search engine visibility
- Monitor Core Web Vitals and partner with web teams to maintain passing scores
- Optimize content for relevant keywords by managing title tags, meta descriptions, header tags, and internal linking strategies
- Ensure all on-page elements align with SEO standard methodologies and support the overall search strategy
- Perform keyword research to identify opportunities for organic growth
- Develop and implement content strategies that target high-value keywords and enhance website relevance for both users and search engines
- Collaborate with content creators and marketing teams to ensure all content is SEO-optimized
- Provide recommendations on keyword usage, formatting, and structure to improve rankings, engagement and conversion
- Assist in developing strategies for acquiring high-quality backlinks through partnerships, content outreach, and relationship building
- Monitor the company’s backlink profile and make recommendations for improvement
- Track and report on SEO performance using tools such as Adobe Analytics, Search Console, and third-party SEO platforms
- Provide insights on organic traffic, rankings, and conversion trends. Make data-driven recommendations to improve overall SEO performance
- Support the development and execution of strategies to optimize the company’s visibility within large language model (LLM) search interfaces and AI-driven results. This includes understanding and applying GEO best practices to align content structure, metadata, and semantic SEO elements that improve the company's relevance and presence in AI-generated search outputs
- Collaborate with content, data, and technical teams to monitor performance and adjust strategies to ensure sustained presence in evolving generative search environments
- Monitor industry trends and algorithm updates to keep the company’s SEO strategies current. Recommend and implement changes to stay competitive in search engine rankings
- Participate in ongoing development of strategy and programs to develop appropriate presence in AI search platforms. Continue to monitor developments in the AI space as platforms drive more organic traffic
Application process
- Applications must be submitted within 90 days after the initial posting date to be considered
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has seen significant growth in recent years, capitalising on the surge in demand before many competing startups emerged. Despite facing competition from major players like Grow with Google and Udemy, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder & Content Advisor)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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