Paid Social Marketing Manager, Wayfair
Plus equity scheme eligibility
Office located in London, EC1V 7LQ
A global online homeware marketplace
Be an early applicant
A global online homeware marketplace
1001+ employees
Be an early applicant
Plus equity scheme eligibility
Office located in London, EC1V 7LQ
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- Proven experience in Paid Social, Performance Marketing, or Digital Advertising
- Demonstrable people management experience, someone who nurtures, motivates and inspires individuals and teams
- A track record of driving growth and efficiency through large-scale Paid Social campaigns across Meta, Pinterest, and TikTok
- Strong analytical and technical skills, with expertise in SQL and Excel (advanced functions, automation, pivot tables). Any knowledge of Python, R, Looker, Tableau is a plus
- Deep understanding of bidding strategies, auction dynamics, audience targeting, and conversion rate optimization
- Display knowledge & capability of A/B testing, creative iteration, and landing page optimization
- Strong commercial mindset, with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale
- Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, first-party data, and attribution challenges
- Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership
What the job involves
- Working Hours: 9am-6pm (Monday-Friday)
- Paid Social Manager! Take the lead on Meta, Pinterest, and TikTok, owning our strategy, scale performance, and managing multi-million-dollar budgets—all while guiding a high-impact team to Paid Social success
- You’ll own the end-to-end strategy, execution, and optimization of campaigns, bringing deep channel expertise and a data-first mindset to every decision
- This role is the perfect challenge for a results-oriented marketer who thrives on innovation, understands the evolving privacy landscape, and can balance creative testing with technical rigor to deliver strong business outcomes
- Oversee and manage the Paid Social program across Meta, Pinterest, and TikTok, ensuring a unified and high-performing strategy
- Lead a team of analysts to drive performance, optimize budgets, and scale campaigns efficiently
- Manage multi-million-dollar budgets, ensuring spend allocation is optimized for ROAS, LTV, and incremental revenue growth
- Develop and implement audience segmentation, bidding strategies, and creative testing frameworks to improve performance
- Partner with Creative teams to develop and test new ad formats, messaging strategies, and landing page experiences
- Collaborate with Martech, Data Science, and Engineering to refine measurement models, attribution frameworks, and incrementality testing
- Stay ahead of platform changes, privacy regulations, and measurement challenges, including iOS updates, cookieless tracking, server-side measurement, GA4, and first-party data utilization
- Build and nurture relationships with Meta, Pinterest, and TikTok account teams to ensure best-in-class execution and early access to new features
- Develop dashboards and reporting frameworks to provide leadership with clear insights and actionable recommendations
- Drive continuous improvement in automation, campaign efficiency, and performance measurement
Salary benchmarks
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
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