Social Media Editor, Hypebeast

Hypebae

$65-70k

Senior and Expert level

New York

More information about location

Streetwear news and eCommerce platform

Open for applications

Streetwear news and eCommerce platform

501-1000 employees

B2CRetailFashionEntertainmenteCommerce

Open for applications

$65-70k

Senior and Expert level

New York

More information about location

501-1000 employees

B2CRetailFashionEntertainmenteCommerce

Company mission

To share the most authentic aspect of culture around the globe.

Job

Company

Role

Who you are

We require a strategic and data-driven leader who understands the world of fashion/culture and has a track record managing and growing social media platforms
The Social Media Editor will be a clear communicator and critical thinker
This role requires a detailed understanding of analytics tools, social marketing technology and best practices across TikTok, Instagram, X, Facebook, YouTube, and more
You must be able to demonstrate a clear ability to develop tactics and campaigns that drive business goals, including audience growth and engagement
5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency)
Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms
Extremely passionate and knowledgeable about fashion, culture and the different categories that Hypebae covers
Excellent communication, collaboration, and planning skills with meticulous attention to detail
Ability to successfully organize, prioritize and manage multiple projects while meeting strict deadlines
Experience in managing social media teams
Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI
Expert understanding of how brands should participate in social media in an authentic way
A passion for working in a fast-paced environment with high level of teamwork
Flexibility to work nights and weekends
The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity

What the job involves

Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels
Launch, grow and manage channels where relevant, ensuring milestones are set and met
Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand. Captions included
Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach
Develop tactics, plans, partnerships, tools that help achieve the business goals, including strategic partnership opportunities with TikTok/IG/X etc
Lead all communication with international leads on priorities and best practices
Maintain relationships with external and internal teams to brief and manage original content for distribution
Manage daily social communication such as consumer responses, sentiment analysis and enquiries
Lead, hire, and develop the global Social Media team

Our take

Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.

Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.

As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.