Social Media Editor, Hypebeast
Hypebae
$65-70k
More information about location
Global leading platform for contemporary culture and lifestyle
Open for applications
Global leading platform for contemporary culture and lifestyle
201-500 employees
Open for applications
$65-70k
More information about location
201-500 employees
Company mission
To share the most authentic aspect of culture around the globe.
Role
Who you are
- We require a strategic and data-driven leader who understands the world of fashion/culture and has a track record managing and growing social media platforms
- The Social Media Editor will be a clear communicator and critical thinker
- This role requires a detailed understanding of analytics tools, social marketing technology and best practices across TikTok, Instagram, X, Facebook, YouTube, and more
- You must be able to demonstrate a clear ability to develop tactics and campaigns that drive business goals, including audience growth and engagement
- 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency)
- Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms
- Extremely passionate and knowledgeable about fashion, culture and the different categories that Hypebae covers
- Excellent communication, collaboration, and planning skills with meticulous attention to detail
- Ability to successfully organize, prioritize and manage multiple projects while meeting strict deadlines
- Experience in managing social media teams
- Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI
- Expert understanding of how brands should participate in social media in an authentic way
- A passion for working in a fast-paced environment with high level of teamwork
- Flexibility to work nights and weekends
- The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity
What the job involves
- Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels
- Launch, grow and manage channels where relevant, ensuring milestones are set and met
- Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand. Captions included
- Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach
- Develop tactics, plans, partnerships, tools that help achieve the business goals, including strategic partnership opportunities with TikTok/IG/X etc
- Lead all communication with international leads on priorities and best practices
- Maintain relationships with external and internal teams to brief and manage original content for distribution
- Manage daily social communication such as consumer responses, sentiment analysis and enquiries
- Lead, hire, and develop the global Social Media team
Our take
Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.
Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.
As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Tsuen Wan, New Territories
Leadership
Kevin Ma
(Founder & CEO)Founded Hypebeast in 2005. Prior to that studied for a Bachelor of Arts, Economics and Psychology at the University of British Columbia.
Patrick Wong
(CFO)Patrick joined Hypebeast in 2016 as a VP of Finance, he the became a Senior VPo fo Finance in 2019 and CFO in 2020. Prior to Hypebeast, he was a Finance Manager at Xplornet Communications and a Manager, Capital Market/Manager, Audit and Assurance at PwC.
Huan Nguyen
(CRO)Huan joined Hypebeast in 2014 as the Head of Brand Partnerships, USA, he then became the VP of Brand Partnerships in 2017 and CRO in 2022.
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