Senior Manager of Marketing Operations, AffiniPay
Plus mid-year and end-of-year bonuses + Equity
More information about location
Essential tools for professionals
Posted today
Essential tools for professionals
501-1000 employees
Posted today
Plus mid-year and end-of-year bonuses + Equity
More information about location
501-1000 employees
Company mission
To empower people to pursue their passion.
Role
Who you are
- This role requires a strategic thinker with deep expertise in marketing operations leadership, campaign execution, audience segmentation, implementation and performance optimization
- 7+ years of experience in Marketing Operations, Demand Generation, or Revenue Operations
- Strong understanding of marketing automation (Marketo), lead flow processes, and campaign execution
- Experience with marketing technology implementation and integration is a plus, particularly with platforms such as Salesforce, Clay, Qualified, Impact, or ABM solutions
- Ability to analyze performance metrics, optimize attribution models, and provide actionable insights to improve marketing effectiveness
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
- Strong communication and collaboration skills to work effectively across cross-functional teams
- This position is preferred to sit in Austin, Texas
What the job involves
- As Senior Manager, Marketing Operations, you will collaborate with cross-functions teams to streamline process automation and lead flow, optimize campaign execution, and implement scalable martech solutions
- You will play a key role in ensuring that marketing initiatives are scalable, data-driven, and seamlessly integrated to drive efficiency, pipeline growth, and business impact
- Partner with marketing teams to develop and execute scalable campaign workflows that align with business objectives, including lead generation, customer retention, and revenue growth
- Design, implement, and manage marketing campaigns in Marketo, encompassing email marketing, lead nurturing, events, promotions, and other targeted initiatives
- Optimize marketing operations processes, including lead scoring, ensuring efficiency in campaign execution, lead routing, tracking, and appropriate follow-up
- Monitor lead progression through the sales funnel, track campaign attribution, and provide insights to optimize lead quality and conversion rates
- Lead the implementation and optimization of marketing platforms to support marketing automation, campaign management, and attribution tracking
- Partner with our Revenue Intelligence team to analyze marketing performance metrics, such as lead flow, conversion rates, and ROI
- Work closely with Revenue Operations to ensure efficient lead management, from initial capture to qualification and handoff
- Ensure proper alignment between marketing and sales to drive pipeline growth while providing insights to enhance efficiency and effectiveness
- Own the Marketing Operations request intake process, ensuring tasks are executed efficiently
- Develop and document best practices, SOPs, and scalable processes for marketing teams
- Stay up-to-date with marketing technology trends and recommend innovative solutions to enhance operational efficiency
Application process
- All interviews take place over phone call, Zoom/Google Meet or in person
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. AffiniPay supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows AffiniPay to serve upwards of 150,000 professionals across legal, accounting, construction, design and association.
Recently, the company secured a significant investment from Genstar Capital that will fuel its next chapter of growth. This includes investing in innovation and the further extension of its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Robust 401(k) plan
- Bonus programs based on performance and tenure
- Fantastic amount of swag and food
- Happy hours, quarterly events, as well as virtual and in-person team building
- Continuing career development and education programs
- Award program with the chance to go on once-in-a-lifetime annual incentive trips
- Frequent company-wide volunteering events to give back to our communities
- Annual charity contribution matching program for the organization of your choice
- Opportunity to share in the success of the company through our employee option program
Company values
- Always make it count: We see every interaction as a chance to make a difference, and we truly listen — using everything from small-group round tables to all-staff events
- Be surprisingly great: We're continuously working on exceeding your expectations — from educational opportunities and team gatherings to being open about goals and metrics
- Say yes!: We don't create excuses, we create solutions together. That means we're always there to help one another solve challenges no matter what it takes
Company HQ
Davenport Ranch West, Austin, TX
Articles
Leadership
Dru Armstrong
(CEO, not founder)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
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