Senior Lead Brand Designer, Lattice

• 10+ years of brand design experience, with expertise in at least one core area of design and a deep understanding of how design functions as a strategic storytelling tool
• A strong sense of ownership and accountability, proactively leading cross-team initiatives and working on complex projects
• A highly strategic approach to design, using company goals, customer insights, and metrics to prioritize and shape brand initiatives that have measurable impact
• Exceptional communication and collaboration skills, making complex ideas accessible, clearly articulating trade-offs, and fostering strong partnerships across teams and senior leadership
• A passion for pushing creative boundaries, looking beyond the brief to drive innovation while balancing scalability and business impact
• Comfort with ambiguity and an outcome-oriented mindset, able to navigate open-ended problems and provide clear direction end-to-end
• A strong and pragmatic eye for craft, holding a high bar for craftsmanship while considering constraints, deadlines, and business objectives
• A mindset for multiplying impact, mentoring other designers, contributing to team culture, and proactively sharing knowledge within Lattice and the broader design community

Desirable

• You’ll collaborate closely with our marketing, web, product, and brand teams, working at the heart of a company that’s at an exciting inflection point. As Lattice takes center stage as an end-to-end people platform, we’re redefining our messaging, evolving our visual identity, and pushing creative boundaries.
• We’re experimenting, learning from data, and building new processes—seeking passionate individuals with strong perspectives and the adaptability to shape a dynamic, impactful brand. If you're ready to create, innovate, and help define the future of Lattice, we’d love to have you on this journey
• Deliver strategic, high-impact visual designs across all brand touchpoints, ensuring consistency, scalability, and innovation
• Collaborate cross-functionally with GTM partners, product marketing, and leadership to deeply understand the needs of prospects and customers, proposing strategic design solutions that ladder up to business goals
• Lead the evolution of our brand design foundations, balancing the need for standardization of high-quality patterns to increase efficiency with the flexibility to push the brand’s creative boundaries for bespoke campaigns and programs
• Own and drive scalable brand solutions, optimizing design processes and frameworks to maximize team efficiency and unlock more conceptual thinking
• Champion a global perspective, designing with inclusivity in mind to ensure solutions flex for multi-language, multi-market needs
• Model and uphold our team values, design principles, and standards for craft, mentoring and coaching other designers to elevate design excellence across the organization