Director of Content Strategy, Development, and Governance, Pinterest
$187-385k
+ Equity
More information about location
Visual bookmarking tool for saving & discovering creative ideas
Open for applications
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Open for applications
$187-385k
+ Equity
More information about location
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- 15+ years of experience in developing content for digital media/platforms and at companies with advertising-based business models. Strong understanding of lower and full funnel advertising, data, and measurement as well as industry and cross industry client trends. Past experience working for Agencies, Brands or Consultancies in this capacity is a plus
- 10+ years of demonstrated experience in leading teams generating compelling insights driven content that uniquely address customer needs and drive sales
- Bachelor’s/Master’s degree in a relevant field such as Business Administration, Marketing, Strategy, or equivalent experience
- Ready to enthusiastically embrace AI technology to create systems that deliver custom content at scale
- Knowledge of mobile and digital products and technologies. Well-developed product sensibility and experience leading creative discussions regarding potentially innovative, unique, and engaging content offerings. Aptitude with measurements and analytics and positioning data to illustrate impact
- Strong management skills and demonstrated ability to manage and lead a team of content creators including strategists, copywriters, designers and project managers. Proven ability to lead in a highly dynamic industry environment
- Experience leading complex content initiatives, managing multiple stakeholders, and holding teams accountable for delivering high-quality work on time. Setting metrics to measure content performance and adjust accordingly
- Proven ability to collaborate across Sales, Sales Enablement, Marketing, Product, and Leadership to ensure content is strategically aligned, effectively utilized, and drives measurable impact. Strong leadership experience in managing multidisciplinary content teams
- This role will need to be in the office for in-person collaboration and therefore needs to be in a commutable distance from the Pinterest New York City, Chicago or San Francisco office
What the job involves
- The Director of Content Strategy, Development, and Governance will spearhead the development and execution of a comprehensive content strategy for Pinterest’s Global Sales Organization (GSO)
- This role involves creating, distributing, and overseeing impactful content at the company, solution, vertical, and regional levels
- The director will lead a team of strategists, designers, copywriters, producers, and project managers to deliver insights-driven, targeted content that supports Pinterest’s key verticals and geographies
- Additionally, they will collaborate closely with Sales training to ensure the Sales team is well-equipped to utilize this content effectively
- Reporting to the Senior Director of Insights & Content, and with a dotted line to the VP Global Client Solutions, this role requires a strategic, collaborative, and influential leader with deep full-funnel advertising industry expertise, who can drive creative content development, operational rigor, cross-functional alignment, and global, inclusive thinking
- Develop sales content strategy, including messaging, positioning, and value propositions tailored to business objectives, vertical, and regional needs
- Identify content gaps, prioritize content development, and align resources
- Develop deep understanding of key vertical and regional business needs, and highly actionable insights about how Pinterest is uniquely positioned to address those needs
- Identify and tap into Subject Matter Experts across the organization, to develop effective sales content narratives
- Oversee content production workflows, ensuring timely delivery, executive buy-in, and rigorous quality control
- Lead a team of strategists, writers, editors, and designers to develop high-impact sales content across formats, including sales pitches, one-pagers, competitive battle cards, objection-handling guides, and success stories
- Recruit, hire, and lead a high-performing content team, fostering a collaborative and innovative environment that reflects Pinterest’s values
- Set clear expectations and performance metrics, ensuring accountability for content quality and business impact
- Partner with Business Marketing to ensure alignment in positioning, messaging, and content integration within broader marketing campaigns
- Effectively manage relationships with senior and cross-functional stakeholders, including executive leaders
- Establish a governance framework with roles and responsibilities for content creation, approval, and organization
- Ensure sales content is discoverable, well-organized, consistent, and up to date
- Track and analyze content performance using analytics tools to measure effectiveness
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
SoMa, San Francisco, CA
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
Salary benchmarks
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