Senior Content Marketing Manager, Proton.ai
+ Quarterly performance bonuses, and meaningful equity
3+ days a week in office (Cambridge, MA)
AI industry cloud platform for distributors
Be an early applicant
AI industry cloud platform for distributors
101-200 employees
Be an early applicant
+ Quarterly performance bonuses, and meaningful equity
3+ days a week in office (Cambridge, MA)
101-200 employees
Company mission
To build the industry platform for distributors - one data layer, one AI brain, every workflow connected.
Role
Who you are
- You’ve built (not just managed) a content function — calendar, voice, AI workflows, distribution playbook, measurement
- You can write in someone else’s voice better than they can. You’ve ghostwritten for a founder or CEO and have the receipts
- You have a deep passion for AI: you keep up with the latest releases, experiment constantly, have fully integrated AI into your workflows, and have strong opinions about which model writes which voice best
- You have production experience with Claude or comparable models (custom projects, prompt chains, transcript pipelines, brand-voice editing, AEO research)
- You can hold your own in a room with executives — interviewing a CEO on a podcast, pushing back on Benj’s first take, pulling the angle out of a 60-minute customer call
- You’re curious about wholesale distribution — or at least curious enough to be fascinated within a week
- You measure content the way Sales measures pipeline: outcomes, not impressions
- You bias toward ownership, urgency, and shipping in ambiguity
What the job involves
- Content is how Proton earns the trust of an industry that doesn’t buy software from people it doesn’t already respect. At any given moment, only 5% of distributors are in-market for a CRM — our job is to be the obvious choice for the other 95% when their moment comes. The Senior Content Marketing Manager owns that job
- This is a senior IC role. You’ll own our content strategy, write the work, run the podcast, ship the case studies, build the AI workflows that make all of it scalable, and partner closely with Benj (our CEO) to make him the most recognized voice in distribution. You’ll work alongside our events lead, BDR, and CX team — but content is yours, end-to-end
- Today, much of this work runs through Katie and a content agency. You’ll absorb that scope, exceed it, and go far beyond — into AI-native production, SEO/AEO, and a real editorial point of view that compounds quarter over quarter
- Events are owned by a separate role — you can focus on content
- Own the content strategy end-to-end: editorial calendar, channels, voice, distribution, measurement. Decide what we ship, what we kill, and what we double down on
- Ghostwrite thought leadership for executime team: long-form articles, LinkedIn posts, op-eds in trade publications (Distribution Strategy Group, MDM, IndustryWeek), keynote outlines. His voice, your craft
- Run the Proton podcast: guest research and booking, interview prep, post-production coordination, show notes, blog adaptations, social cutdowns, and the BDR follow-up motion that turns episodes into pipeline
- Partner with CX to turn every customer win into a multi-format asset — case study, blog, LinkedIn carousel, podcast clip, sales one-pager — within 30 days of close
- Own SEO/AEO strategy: rank for the queries our buyers ask Google, and become the cited answer when they ask Claude or ChatGPT. Coordinate with Engineering and our content agency on execution
- Build the AI content stack: Claude projects trained on our voice, transcript-to-outline pipelines, brand-voice editing prompts, automated repurposing workflows, AEO research agents. Ship it, document it, share it
- Run the monthly nurture newsletter: write it, design it, segment it, and measure what it does for pipeline
- Drive our LinkedIn presence: 4–5 posts a week, comment strategy, and a system that turns every customer call, podcast, and internal Slack take into content
- Produce demo-on-demand and product narrative content alongside Product and Demand Gen: scripts, talking-head videos, walkthroughs that convert browsers into demos
- Instrument content performance: pipeline influenced, opportunities sourced, AEO citations, BDR follow-up volume. Kill what isn’t working
- Stay on the cutting edge of AI for content: new models, prompt techniques, voice cloning ethics, AEO, generative search. Bring what you learn into production fast
Our take
Proton.ai is part of a new wave of companies rethinking how sales teams operate in an increasingly digital-first world. Rather than simply digitizing existing workflows, it uses automation and AI to reduce manual effort and guide decision-making, so sales reps can focus on the right customers, products, and moments to engage.
The sales automation market is booming, but also crowded, forcing companies to specialize and stand out. Proton.ai has done exactly that by focusing on wholesale distributors, an often overlooked segment with complex inventories, fragmented systems, and highly relationship-driven sales processes. Its tools are designed to help both reps and customers navigate large product catalogues across multiple channels, bringing a layer of intelligence to what has traditionally been a manual, operationally heavy space.
That focus is now evolving into a broader platform play, with the company recently announcing an AI-powered "industry cloud" for distributors, combining CRM, product information management, eCommerce recommendations, and order automation into a single system. By replacing disconnected point solutions with a unified data layer, the company is positioning itself less as a tool and more as a core infrastructure for wholesale sales. Backed by strong funding and growing adoption, this shift gives Proton.ai a clear path to scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2023
$10m
SERIES A
Jan 2022
$20m
SERIES A
Total funding: $30m
Company benefits
- Company stock options: We believe everyone should own a part of something they help build, so we offer company equity to all employees.
- Flexible schedule: Work is important to us. As is being flexible. We know life doesn’t always land outside of a 9-5 schedule and make space for you to live your life.
- Unlimited Required PTO: We offer unlimited PTO, and we make sure everyone takes at least 2 weeks off per year.
- Company wellness days: In addition to company holidays, we offer wellness days, when the whole company takes a day off to rest and recuperate.
- 12 weeks paid parental leave: 12 weeks paid parental benefit for all parents (birthing, non-birthing, adopting, fostering).
- Health benefits: Get access to great healthcare benefits.
- 401k with employer contribution: We believe it's important to help our team plan for the future. For U.S. employees (for now), we directly contribute a 3% match of your salary to a 401k.
- Company-paid off-sites: Enjoy in-person brainstorming and team-building. All expenses covered so you can focus on bonding with the entire team.
Company HQ
Cambridge Highlands, Cambridge, MA
Leadership
Benjamin Cohen
(Founder & CEO)Prior to founding Proton.ai in 2018, Benjamin worked in Data & Marketing at Danaher Corporation. He was also a Researcher at Harvard Business School, where he graduated with a Bachelor's in Applied Mathematics.
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