Product Marketing Intern, Razer
Mobile Category, Summer
$3,300.00 - $5,200.00 per month
Office located in Irvine, CA
Gaming hardware and payment services
Be an early applicant
Gaming hardware and payment services
1001+ employees
Be an early applicant
$3,300.00 - $5,200.00 per month
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- RAZER, the world’s leading lifestyle brand for gamers, is seeking a college student for a full-time, 3-month, in-office Product Marketing Internship working with the Razer USA Product Marketing team
- Currently pursuing a degree in Marketing, Business, Communications, or a related field
- Strong analytical and organizational skills, with an eye for detail
- Excellent written and verbal communication skills
- A passion for mobile technology and understanding of consumer tech trends
- Ability to work effectively in a fast-paced, collaborative environment
What the job involves
- This position will work closely with the Mobile Category Manager, offering an opportunity to learn the ropes of product marketing while making a meaningful impact on the success of our mobile product portfolio
- Assist in developing and executing product launch and sustain marketing plans for the Mobile category
- Conduct market research and data analysis to identify consumer trends, competitor activities, and new opportunities
- Help create marketing collateral, presentations, and sales enablement tools to support product launches
- Collaborate with cross-functional teams (e.g., sales, design, engineering) to ensure alignment on product messaging and positioning
- Monitor and report on key performance metrics related to product launches and marketing campaigns
- The full lifecycle of product marketing from concept to launch, and how to drive product success in the market
- Market research techniques to analyze consumer behavior, track competitor activities, and identify emerging trends in mobile technology
- How to develop go-to-market strategies, including messaging, positioning, and product differentiation
- The importance of cross-functional collaboration with sales, design, and engineering teams to align product marketing efforts
- How to measure and analyze the effectiveness of marketing campaigns using key performance metrics and data insights
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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