Senior Demand Generation Manager, Strava

Strava for Business

Salary not provided

Google Analytics

Hubspot

Apollo

Marketo

Clearbit

Outreach

Eloqua

Senior level

London

Social network for tracking run and cycle routes

Job no longer available

Social network for tracking run and cycle routes

501-1000 employees

B2CFitnessSocialSaaSCommunity

Job no longer available

Salary not provided

Google Analytics

Hubspot

Apollo

Marketo

Clearbit

Outreach

Eloqua

Senior level

London

501-1000 employees

B2CFitnessSocialSaaSCommunity

Company mission

To create the most committed, close, and engaged athlete community on the internet.

Job

Company

Role

Who you are

You are an expert in building and capturing demand across organic and paid channels, working as a self-starter, with team members and cross-functional partners, as well as managing selected agencies and contractors
Strava has a positive and supportive culture - we are looking for inquisitive, humble, hard working and collaborative teammates who are able to balance short and long term goals to help our team hit challenging revenue targets, and inspire our brands and users to get more active
You have 5+ years of experience in a similar B2B marketing role
You have demonstrable experience of creating or managing effective demand generation and ABM campaigns
You are comfortable working with challenging targets and objectives
You are highly knowledgeable about B2B marketing trends, best practices and techniques
You have experience working across multiple markets, ideally globally
You are comfortable working in a similar size organisation with distributed teams across time zones
You understand the role of content in creating demand and can demonstrate creating effective content in past roles
You are analytical, able to uncover insights from data with minimal supervision or support
You are comfortable thinking strategically and tactically, diving directly into platforms and data to unlock crucial insights
You are a lateral thinker and a problem solver at heart
You are very comfortable with Hubspot (or similar other CRMs)
You are comfortable with a range of demand gen tools, including but not limited to:
Lead research tools (for example Clay, Zoominfo, Apollo, Clearbit)
Marketing automation tools (for example Hubspot, Marketo, Eloqua)
Outreach and sequencing tools (for example Outreach, Salesloft etc)
Marketing attribution tools (for example Google Analytics, Hockeystack, Dreamdata)
You have demonstrable knowledge of how to market advertising solutions and similar services to target brands

What the job involves

As a Demand Generation Manager, you will be working to build awareness and consideration of Strava as a marketing channel to leading brands and their agencies across the world
Play a key role in the significant growth potential of our B2B team (Strava Business)
Create an efficient and scalable demand generation programme across our industry verticals, specifically concentrating on:
Maximise reach and conversion across existing organic and paid media channels
Experiment with new formats and channels
Optimise demand capture across our owned channels
Manage agencies across paid and organic channels
Design an Account Based Marketing (ABM) programme across our key accounts
Create and manage a demand-focussed tech stack
Measure effectiveness and impact of marketing campaigns and initiatives
Work closely with the Marketing Lead on content strategy, creatives and distribution
Work with cross-functional partners to unlock resource where appropriate across Strava
Manage external agencies and freelancers to maximise the standard of their output
Driving real, measurable growth for our team through marketing initiatives with organic and paid media
Successfully prioritising which activities and initiatives drive growth both in the short and medium term
Driving initiatives as a self-starter with minimal supervision
Not being afraid of change or failure: creating initiatives from scratch that may not work but can drive positive outcomes
Showing a clear understanding of how to measure marketing initiatives in an imperfect world and measure return on investment
Continuously working to improve our data collection and management processes to help inform our future marketing decisions
Solving ambiguous problems with minimal supervision

Salary benchmarks

Our take

Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.

The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.

With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking the company into fresh competition with the likes of Peloton and Apple. In 2025, the company secured new funding in a round led by Sequoia Capital, growing its value to $2.2 billion.