Chief Marketing Operations Officer, ServiceNow
$278.7-473.8k
Salary in US currency, may vary in other locations + Equity for eligible roles + Variable/incentive compensation
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$278.7-473.8k
Salary in US currency, may vary in other locations + Equity for eligible roles + Variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- This is a senior leadership role — built for someone who thrives on clarity, scale, and performance
- 15+ years leading marketing operations, strategy, or transformation in global, matrixed organizations
- A proven operator — someone who scales complex systems with clarity, speed, and discipline
- Deep experience in planning, budgeting, performance management, and marketing ROI
- A track record of leading transformation — simplifying the complex, modernizing processes, and driving accountability
- Experience leading senior teams across operations, planning, and emerging capabilities like AI
- Strong communication and influencing skills, with the ability to lead confidently in any room
- A calm, steady leadership style that brings focus and forward motion
What the job involves
- We’re rethinking how marketing runs — faster, simpler, smarter. The COO, Marketing makes that happen
- You’ll lead the business of marketing: bringing structure where there’s complexity, focus where there’s noise, and follow-through where it matters most
- You’ll partner with the CMO and the leadership team to connect strategy to execution, run the operating model, and deliver results that move the business forward
- Run the business of marketing. Own the operating model, planning rhythm, and performance systems that connect strategy to execution — and execution to results
- Lead the Office of the CMO. Build and run the strategic hub that keeps the marketing leadership team aligned, focused, and moving in sync with the business
- Drive focus and accountability. Turn company goals into clear marketing priorities, budgets, and metrics tied directly to pipeline and revenue. Simplify operations so the organization moves faster and delivers more
- Accelerate transformation. Build the frameworks, processes, and governance that make marketing sharper, more agile, and more accountable. Lead change management and skill-building across the function
- Lead the Marketing AI Center of Excellence. Drive AI adoption, governance, and innovation across strategy, content, and execution — at scale
- Own buying group strategy and execution. Partner across Sales, Finance, and IT to define how ServiceNow engages and measures enterprise buying groups — and operationalize it
- Oversee major initiatives end to end. Lead program management for key priorities — setting ownership, maintaining momentum, and ensuring measurable outcomes
- Lead M&A integration for Marketing. Prepare and execute seamless integrations across teams and customer touchpoints
- Connect the functions. Align brand, product, growth, and field teams so effort and investment match impact. Work across Finance, Sales, Product, and HR to simplify collaboration and keep operations clean
- Represent Marketing across the enterprise. Be the voice of marketing in company forums — from Workforce Planning to AI Value Steering — ensuring alignment on priorities, resources, and business impact
- Lead at scale. Build, develop, and inspire a high-performing organization that runs marketing like a world-class business
- What Success Looks Like:
- Marketing runs with precision, discipline, and intent
- The Office of the CMO is the center of clarity and alignment
- Strategy, programs, and buying group execution are fully connected to business outcomes
- The CMO and leadership team operate at full altitude because the engine runs right
- The organization moves faster, works smarter, and delivers results that show up in the business
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Founder & Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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