CRM Marketing Manager, Moonfare
More information about location
Global private equity investment platform
Job no longer available
Global private equity investment platform
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To lead a new era for private equity investing and open the door to higher returns for more people.
Role
Who you are
- 5+ years of relevant experience in CRM within a digital-first busines
- Proven track record of building, rebuilding, and monitoring email marketing campaigns
- Comfortable working with numbers, making sense of metrics, and processing figures through spreadsheets
- Relevant experience with CRM tools (preferably HubSpot)
- Ability to effectively prioritise, multitask, and perform well in a fast-paced, dynamic environment
- A keen attention to detail and excellent problem-solving skills
- Informative presentation skills coupled with clear communication skills
- Fluency in English. While German is not a must, it is a nice-to-have
What the job involves
- We are adding a dynamic CRM Marketing Manager position in our Berlin HQ office. This role will allow us to further scale our business by building a holistic CRM program to nurture potential investors via engaging and educational content, while driving repeat and referral business among our active investors
- Plan, build and execute engaging, educational, thoughtful, and strategic integrated marketing campaigns to gain new customers and encourage repeat business
- Identify key CRM segments and develop personalised campaigns to achieve segment goals (conversion, engagement, etc.)
- Build and optimise automations and sequences to nurture these segments in the most effective way
- Develop the right KPIs, and report on the performance of marketing campaigns using your technical knowledge of HubSpot, sharing your insights with the wider business
- Create A/B tests to optimise campaign performance
- Ensure campaign implementation follows our organisational guidelines
- Analyse consumer behavior and make modifications to campaigns ensuring the most relevant information is being sent to the right user
- Work cross-functionally with BI, Customer Success, Sales, and Marketing
- Develop creative strategies and tactics to steer quality qualified leads to our product
Our take
Many high-level investment opportunities are solely reserved for financial institutions. This means that top-tier equity funds are completely out of reach for most private investors. Moonfare solves this problem by giving individuals access to institution-level investing.
Moonfare's platform allows investors to participate in funding rounds offered by some of the biggest investing companies, including The Carlyle Group and Tiger Global. The company offers investment opportunities with investment minimums as low as €50,000, which is about 100x less than the traditional minimum. So, while not everyone can afford to make investments through the company, a much larger pool of people have the ability to enter private markets.
Moonfare is headed up by an impressive team of KKR, BlackRock, Amazon and J.P. Morgan alums, which adds significant credibility to its product. The platform has also grown considerably since launching and more recently partnered with Fundcraft to enhance its digital infrastructure, automate fund administration, KYC, and capital call processes. This integration enables eligible investors to register and invest directly online in minutes, an exciting feat which will surely catch the eye of many investors.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2023
$15m
SERIES C
Mar 2022
$35m
SERIES C
Total funding: $217.1m
Company benefits
- Attractive compensation: We benchmark our compensation against other Fintechs and aim to pay at the 75th percentile.
- Relax and Recharge: You start your career at Moonfare with 25 vacation days and earn one extra day per year of tenure. Additionally, we have company-wide days off on different occasions.
- Growth budgets: Each full-time employee receives a minimum of €1,500 growth budget/ year that can be used for seminars, coaching, certification or other things that fosters your growth.
- Free daily lunches: On top of snacks, fruits, cereals and drinks, we offer lunch in our Berlin office and generous lunch budgets in our other offices.
- Mental health support: Our mental health platform nilo.health gives all employees access to online counseling, daily meditations and mindfulness workshops.
- Other benefits: We also offer a variety of other benefits like company parties and events, a referral bonus of €2,000, spontaneous company-wide vacation and company merch.
Company HQ
Mitte, Berlin, Germany
Leadership
Dr Steffen Pauls
(Co-Founder, CEO & Chairman)Previously worked as a Project Leader at the Boston Consulting Group, and as Managing Director & Head of Germany at KKR. Has founded companies such as MOMENTAR and 7 Global Capital.
Alexander Argyros
(Co-Founder & Board Member)Co-founder of BlueLayer. Previously co-founded Somuchmore where they served as the Managing Director. They have also spent time at KKR and J.P. Morgan as an Associate.
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