Senior Lifecycle Marketing Manager, Chime
$150-208k
+ Bonus & Equity
Fridays at home
4+ days a week in office
Mobile banking for the everyday person
Posted today
Mobile banking for the everyday person
1001+ employees
Posted today
$150-208k
+ Bonus & Equity
Fridays at home
4+ days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- 6–8+ years of experience in lifecycle, integrated, or retention marketing, including leading complex, cross-functional programs that delivered measurable results
- Strong data fluency and experience using analytics and AI-enabled tools such as Hex, Looker, or Statsig to answer questions, develop strategy, and recognize when further investigation is needed
- Experience incorporating AI and automation into your day-to-day work, along with a clear point of view on how lifecycle marketing is evolving
- Strong strategic judgment across member journeys, segmentation, targeting, channel orchestration, and testing
- The ability to lead cross-functional conversations, influence senior partners, navigate ambiguity, operate independently, and recognize when escalation is appropriate
- Deep member obsession and the judgment to balance member experience with business needs in high-stakes decisions
- It’s a plus if you have hands-on experience with a CRM or marketing automation platform such as Braze, Iterable, or Klaviyo; have owned a lifecycle domain such as activation, retention, or monetization end to end; or have designed automation- or agent-driven journeys
What the job involves
- We’re hiring a Senior Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team and shape how Chime engages, retains, and grows members throughout their lifecycle
- You’ll own the strategy behind complex, high-impact programs across email, push, in-app, and SMS, connecting member experiences to outcomes such as primacy, retention, product attach, ARPAM, and LTV
- You’ll operate with a high degree of independence, lead through ambiguity, and know when to escalate while influencing decisions across Product, Growth, Product Marketing, Creative, Data Science, and Analytics
- You’ll also help the Lifecycle team develop stronger ways of working and contribute to lifecycle innovation through data, AI, automation, and personalized cross-channel journeys
- Own the lifecycle strategy for a complex, high-impact area of the business, setting a clear direction tied to member and business outcomes
- Design and evolve connected member journeys across email, push, in-app, and SMS as member behavior, business priorities, and available data change
- Develop segmentation and targeting strategies with Data Science to deliver more personalized, behavior-based programs
- Set the testing agenda, identify the most valuable questions to answer, run rigorous experiments, and translate findings into strategy
- Lead cross-functional decisions with Product, Growth, Product Marketing, Creative, Data Science, and Analytics, influencing lifecycle processes and capabilities beyond your immediate work
- Use AI tools and automation as a core part of how you work, helping the team move toward more automated and personalized member journeys
- Own the outcomes for your area, connecting lifecycle work to primacy, retention, product attach, ARPAM, and LTV while raising the quality of strategy and execution around you
Our take
Chime is part of the growing realm of fintech banks and providers, emphasising straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meagre interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $11.6B since its 2025 IPO. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base. That being said, Chime's IPO, rare in a financially uncertain period, proves that it has shifted from challenger to major player.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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