Growth Marketing Manager, Fi
$50-200k
Smart dog collars
Job no longer available
Smart dog collars
501-1000 employees
Job no longer available
$50-200k
501-1000 employees
Company mission
To translate everything we've always wished our dogs could tell us, so we have peace of mind knowing they're as safe and healthy as possible.
Role
Who you are
- 1-4 years of experience: Proven track record working in growth marketing at an agency, brand, or startup
- Advertising campaign management: Hands-on experience running digital or offline advertising campaigns on platforms such as Google, Meta, TikTok, Amazon, Pinterest, Reddit, or Nextdoor (including Search, YouTube, Display/Programmatic, etc.)
- Expertise in testing methodologies: Strong understanding of testing techniques, including A/B tests and incremental tests
- Proactive problem solver: Go-getter and master researcher with the ability to find solutions to any challenge
- Excellent communication: Strong writing and communication skills
- Strategic Planning: Ability to develop and execute comprehensive growth marketing strategies that align with business objectives
- Data-Driven Decision Making: Proficient in analyzing data and using insights to drive marketing decisions and optimizations
- Cross-Functional Collaboration: Experience working closely with product, sales, and other teams to drive cohesive marketing initiatives
- Budget Management: Proven ability to manage marketing budgets effectively, ensuring optimal ROI
- If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit
What the job involves
- Strategize and Execute Campaigns: Develop, plan, manage, and execute comprehensive campaigns across various paid marketing channels. This includes trafficking assets, setting up analytics and reporting systems, optimizing campaigns, and tracking performance metrics to ensure effectiveness
- Collaborate with Teams: Work closely with internal marketing and creative teams to ensure all creative assets are developed and managed using a data-driven approach
- Build and Maintain Partnerships: Establish and nurture relationships with external partners to enhance campaign reach and effectiveness
- Data Proficiency: Expertly handle data using tools like Google Sheets, pivot tables, and VLOOKUPs to analyze campaign performance and make informed decisions
- Performance Optimization: Continuously monitor and optimize campaigns to achieve the highest possible ROI, leveraging data and insights for improvement
- Market Research: Conduct thorough market research to identify new opportunities and trends, ensuring that strategies are innovative and competitive
- Budget Management: Manage and allocate marketing budgets effectively to maximize impact and ROI
- A/B Testing and Experimentation: Design and implement A/B tests and other experimental methodologies to refine strategies and drive incremental improvements
- Reporting and Analysis: Regularly report on campaign performance, providing insights and recommendations to stakeholders
- Customer Insights: Utilize customer data and insights to tailor marketing strategies, ensuring they resonate with the target audience and drive engagement
Our take
For a long time, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's smart collars include tracking and monitoring features that give owners peace-of-mind. They can monitor, for example, the sleep and health of their furry friends. Plus, real-time escape notifications have already saved the lives of dogs.
With a tracking range that far exceeds that of its competitors, the company has seen promising levels of adoption for its collars. Fi continues to innovate, for example with the launch of the Fi Series 3+ which is the world's first AI-powered smart dog collar.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- BarkBack Program ($500 annual donation to a dog charity of your choice)
- Free Fi Membership for your furry best friend(s)
- Gifting program to share the Fi magic with loved ones
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO & Co-founder)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO & Co-founder)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
Salary benchmarks
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