Global Product Marketing Lead, MiQ Digital
$175-195k
+ Bonus and performance incentives
Programmatic advertising agency
Job no longer available
Programmatic advertising agency
1001+ employees
Job no longer available
$175-195k
+ Bonus and performance incentives
1001+ employees
Company mission
To produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people.
Role
Who you are
- If you are a seasoned, independent Product Marketer with a flair for narrative creation and a deep understanding of the programmatic landscape - in particular retail media, shopper marketing and commerce data and measurement - we want to hear from you
- 5+ years experience in a product marketing or commercial strategy role
- Experience in an ad tech business, or media agency
- Expert stakeholder and people management skills including delegation, persuasion, accountability and feedback
- Deep understanding of the programmatic advertising ecosystem, in particular retail media and shopper marketing
- A record of increasing levels of responsibility and achievement
- Experience and comfort working in a very fast, dynamic, quickly-changing environment
- Highly organized with ability to plan and execute complex projects with multiple objectives, stakeholders and deliverables across markets
- Holds self and team accountable to deliverable dates and quality
- Ensures adoption of best practices in product marketing
- Uses wide range of data to identify key differentiators and benefits of our offering to target audience
- Uses wide range of data available to measure success and plan for improvements
- Proficiency for grasping the highly technical detail of MiQ’s products
- Creates compelling product storytelling, positioning and messaging based on a clear understanding of MiQ’s market, products and clients needs
- Commercially minded, with an ability to build attractive packaging and pricing models
- Proactively open and transparent on work priorities and progress with all stakeholders via appropriate channels
- Uses knowledge of internal stakeholders to influence them
- Approaches change and the need for agility with a positive attitude
- Confident, clear and compelling public speaker both internally and externally
- Excellent persuasive writing skills
- Collateral design flair
- Communicates to exec level on progress on key initiatives and shares clear business impact metrics from the ongoing investment
What the job involves
- Reporting to the VP, Global Product Marketing, you will own and lead the execution of the GTM strategy for our Commerce OR Omnichannel media solution, a key strategic growth area across our major markets
- Working closely with Sales, Product, Marketing and Tech teams, you will have the opportunity to make a significant impact on how we position, target and activate our sales and marketing of MiQ Commerce to advertisers and agencies, as well as informing and supporting scoping and testing of the product roadmap
- This includes both the strategic conceptualization of the go-to-market approach in line with company and product goals and working with global and local marketing teams to execute those strategies
- You’ll use your talent for market analysis, product knowledge, creative storytelling and tactical efficiency to drive revenue across the globe
- SCOPING: Capture and curate user needs, problems, and opportunities. Undertake competitive and market analysis. Work with Product to translate these into new features that are prioritized based on impact
- DEVELOPMENT: Work with Product and Tech teams to develop a deep knowledge of the capabilities of our Commerce planning, activation and measurement capabilities and how they drive outcomes for marketers, in order to effectively build and communicate the positioning, messaging and storytelling narrative, benefits and processes to sales and their clients, as well as traders and analysts internally. Help keep alpha and beta testing on track
- LAUNCH: In partnership with Sales and Marketing, you’ll plan, communicate, execute and measure all aspects of MiQ’s Commerce go-to-market, including: refining product positioning and target audience definition / producing eye-catching sales collateral including pitch slides, one pagers and case studies / defining and owning internal communications around our Commerce solutions / working with local market PMMs and a network of GTM experts to roll out releases internally / advising the marketing team on activation and content
- ADOPTION: Track OKRs, support the measurement & reporting of product adoption, strategize with product, marketing and local GTM teams to increase adoption & efficiency in using our solutions
Our take
MiQ is a global leader in programmatic media, partnering with brands and agencies to connect data and insights for high-performance marketing campaigns. Serving clients like American Express, Avis, Lenovo, and Microsoft.
MiQ boasts it's strengths in targeting minority demographics through its innovative use of data and technology. Amid rapid shifts in consumer behaviour, MiQ's expertise in audience targeting is increasingly valued.
The company has expanded into markets including China and India and focuses on strategic partnerships and product enhancements, such as a programmatic package for online advertising in a post-third-party cookie environment. 2024 has seen it refresh its leadership team and pick up momentum in its industry growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Company HQ
NoMad, New York, NY
Leadership
Gurman Hundal
(Co-founder & Executive Chairman)Former Head of AnyMedia Network at Associated Northcliffe Digital.
Lee Puri
(Co-founder)Experience as Business Development Director at Unanimis and Commercial Director at AdLINK Internet Media.
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