Email/SMS Lifecycle Marketing Associate, Nutrafol

• The ideal candidate thrives in a fast-paced environment, enjoys managing multiple projects at once, and is eager to grow their skills in lifecycle marketing, customer engagement, and campaign optimization
• 2+ years of experience in CRM, retention, lifecycle, email, SMS, digital marketing, or a related field
• Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment
• Exceptional attention to detail and a strong commitment to accuracy, particularly when reviewing campaigns, tracking, and customer-facing communications
• Experience utilizing Klaviyo including hands-on use of campaign execution, flows, segmentation, and reporting
• Strong analytical skills with the ability to interpret campaign performance and identify actionable insights
• Excellent written and verbal communication skills, with experience collaborating across cross-functional teams and external agency partners
• Eager to learn, take ownership, and grow within lifecycle marketing

Desirable

• Nutrafol is looking for a highly organized and detail-oriented Email & SMS Marketing Associate to support the execution and optimization of our lifecycle marketing marketing programs for new customer acquisition
• Reporting to the Leads Marketing Manager, you will help bring campaigns to life by coordinating with internal stakeholders and agency partners, ensuring launch accuracy, and delivering actionable performance insights
• Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to working with our agency to execute on-time
• Partner with Manager to optimize automated email and SMS journeys
• Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance
• Partner with creative and brand teams to create content specific to the channel
• Partner with external channel partners to deploy quality campaigns on time
• Proactively come to the table with new ideas to prepare for cross-functional meetings
• Take a data-driven approach to all recommendations and insights
• Manage email and SMS campaigns, coordinating with internal stakeholders and external agency partners to ensure campaigns launch accurately and on schedule
• Create campaign briefs, maintain campaign calendars and tracking documentation, and oversee project timelines, approvals, and feedback cycles
• Analyze campaign, testing, and channel performance through weekly and monthly reporting, identifying trends, insights, and optimization opportunities
• Serve as the primary liaison for agency partners, facilitating campaign handoffs, reviewing deliverables, consolidating feedback, and providing final launch approvals
• Own campaign QA processes, validating content, links, targeting, personalization, and tracking across all email and SMS campaigns and automated flows
• Partner with Creative, Brand, and Content teams to develop channel-specific campaign assets and support ongoing program enhancements