Demand Generation Lead, Harvey
$175-225k
+ Equity
Generative AI for legal teams
Open for applications
Generative AI for legal teams
201-500 employees
Open for applications
$175-225k
+ Equity
201-500 employees
Company mission
To help build the future of professional services.
Role
Who you are
- 6+ years of experience in growth marketing, web optimization, SEO, email marketing, paid social ads, or related fields, with a deep understanding of how to sell B2B products
- Experience using tools like Google Ads, LinkedIn Ads, Salesforce, Marketo, ZoomInfo
- Proven experience of building digital marketing programs from scrappy pilots to scaled teams
- Are a strong communicator and able to effectively articulate insights and recommendations to both technical and non-technical audiences
- Data driven and analytical, but not myopic to incremental A/B test results — you can see the forest for the trees
- Are proactive, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment and industry
- Share a passion for AI and its potential to transform professional services
What the job involves
- This role will establish our demand generation discipline at Harvey, using digital marketing to accelerate our company’s growth
- You will drive top of funnel growth for Harvey — and set the standard for what demand generation marketing looks like for generative AI products
- You’ll partner closely with our senior cross-functional leadership, across our GTM, Product, and design teams to increase our visibility and drive demand from prospects
- Develop and implement a roadmap for our demand generation marketing engine across organic and paid channels in partnership with sales, product, and marketing teams
- Establish quarterly and annual goals, manage a budget, and build out the initial infrastructure to execute on and measure against these goals
- Own strategy and implementation across priority channels to make them efficient growth levers for Harvey
- Onboard and manage new tools and agencies as needed
- Partner with GTM to drive aligned perspectives on the sales funnel, define milestones like MQLs and SQLs, and work together to win target accounts
Our take
The explosive popularity of generative AI tools has seen specialized solutions popping up for all kinds of industries. Hoping to help supercharge efficiency and productivity for legal teams, Harvey supplies Gen AI that can assist with documentation, as well as aid research and optimize workflows.
Via natural language instructions, Harvey helps draft and analyze legal documents. It can also answer complex questions across large document sets, or even handle research queries that cover multiple domains in legal, regulatory and tax.
Its ability to support legal practitioners as if it's another member of the team is what makes Harvey particularly interesting. This approach has seen the company raise substantial funding, reaching Unicorn status in 2024. Funds will be used to expand to new geographies, grow headcount and further collect and curate data to train more “domain-specific” AI models.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Jul 2024
$100m
SERIES C
Dec 2023
$80m
SERIES B
Total funding: $206.1m
Company benefits
- Comprehensive health, dental and vision coverage
- Retirement benefits (401k match up to 4%)
- Flexible PTO
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Winston Weinberg
(CEO)Graduated with a Juris Doctor from the USC Gould School of Law, then spent 1 year as an Associate at O'Melveny & Myers before founding Harvey.
Gabe Pereyra
(President)Previously worked as a Research Scientist at Meta and DeepMind. Also spent a year as a Brain Resident at Google.
Salary benchmarks
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