Digital and Growth Lead, Baseten
$175-215k
+Equity
ML application builder for data scientists
Open for applications
ML application builder for data scientists
21-100 employees
Open for applications
$175-215k
+Equity
21-100 employees
Company mission
To make machine learning accessible to every organisation.
Role
Who you are
- This role demands expertise in segmenting different user types, industries, and company segments. The ideal candidate will be adept at creating and executing creative content, ads, and digital experiences that resonate with our target audiences
- 7+ years of experience in digital marketing and growth, with a proven track record in B2B SaaS or AI infrastructure companies
- Strong expertise in integrated campaign development, digital advertising, and content creation
- Proficiency in audience segmentation and data analytics
- Experience with marketing automation tools (e.g., Hubspot), CRM systems, and analytics platforms
- Strong project management skills and the ability to handle multiple campaigns simultaneously
- Excellent communication and collaboration skills
What the job involves
- The Digital and Growth Lead will be responsible for driving integrated campaigns that engage both individual user personas and buyer personas across all digital channels
- Additionally, the Digital and Growth Lead will drive community engagement, effectively combining real-life experiences with digital interactions to create a cohesive brand presence
- Integrated Campaign Development:
- Design and execute integrated campaigns that span across digital channels, including social media, email, SEO/SEM, and paid advertising
- Develop creative content strategies that resonate with both individual user personas and buyer personas
- Implement and manage digital ads, optimizing for conversion and engagement across segmented audiences
- Audience Segmentation:
- Identify and segment different user types, industries, and company segments for targeted campaign execution
- Leverage data analytics to continuously refine and optimize segmentation strategies
- Tailor messaging and content to fit the needs and interests of each segment
- Community Engagement:
- Foster community engagement through digital channels, building a strong online presence
- Combine real-life experiences, such as events or webinars, with digital marketing efforts to create integrated brand experiences
- Monitor and engage with community members to drive brand loyalty and advocacy
- Performance Optimization:
- Use analytics tools to track campaign performance, identify trends, and optimize campaigns for better results
- Conduct A/B testing to refine content, messaging, and delivery across all digital platforms
- Report on key metrics, providing insights and recommendations for continuous improvement
Our take
As with its mathematical namesake, Baseten focuses on simplifying the complex. The San Francisco startup focuses on simplifying the integration of artificial intelligence into businesses. The tools that Baseten built demolish the need for businesses to hire specialised engineers, utilising the huge strides in artificial intelligence that we’ve seen in the last few years without adding workload to businesses.
With serious funding, Baseten plans to use its investment to expand its engineering and go-to-market teams. This is part of its focus on helping companies implement the tools that they have at their disposal, a long-overlooked aspect of machine learning that many businesses have been eager to champion, but uncertain on how to actually use.
Simplifying the complex world of artificial intelligence for business is no mean feat but the three founders, who met whilst working as engineers at Gumroad, have a lot of experience in how to navigate this gap in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Mar 2024
$40m
SERIES B
Apr 2022
$12m
SERIES A
Total funding: $60m
Company benefits
- Remote-first work environment. The Baseten team is welcome to work from wherever they want; fully remote, in our San Francisco office, or a mix of both. Today, our team (including our founding team) is spread across the United States, Canada, and Armenia. We provide a $1,000 stipend for you to make your home-office comfortable and productive
- Regular in-person team summits. We get together as a team three times a year to plan, workshop, and most importantly, get to know each other better
- Unlimited PTO. We ask that everyone take at least 4 weeks of vacation. And we have a company-wide break between Christmas and New Year's Day
- Full healthcare coverage. Medical, dental and vision insurance for you and your family
- Paid parental leave. 16-weeks fully paid parental leave (adoptive and non-birth parents included) and flexibility with schedules while returning to work
- Company-sponsored 401(k) for you to contribute to
- Learning and development budget. We encourage you to take classes, attend conferences, and invest in your craft and we’ll cover expenses to make it happen
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Tuhin Srivastava
(Co-Founder)Previously Co-Founder at Shape, Machine Learning at Gumroad and Skulpt.
Amir Haghighat
(Co-Founder)Previously Head of Engineering at Gumroad, Software Engineer at Yelp and Engineering Manager at Clover Health.
Phillip Howes
(Co-Founder)Previously Co-Founder at Shape, Machine Learning Engineer at Gumroad and Research Assistant at the University of Sydney.
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